Expand Beyond CMYK with a proven innovator – Xerox

Beyond CMYK is a driving force in the marketplace that can help you grow faster and get noticed. Increasing innovation in print enhancement technologies lets you amplify a wide array of print jobs with stunning, business-driving digital special embellishments. Xerox MEA explains that print providers need to earn more from fewer jobs and to differentiate their businesses from the competition. Digital enhancements – like gold, silver, white, clear and fluorescent colors can provide both increased profits and a competitive advantage. Xerox’s market leading Beyond CMYK portfolio provides print professionals opportunity for digital print enhancements - from the large volume print shop, to light production and into the office space.​ Beyond CMYK technology is the stuff of imagination. Go beyond colour. Bring print to life with glittering golds, stunning silvers, vibrant fluorescents and versatile layers of white and clear.

The opportunity is huge as printers can jump ahead with a 27% compound annual growth rate and earn more with margins ranging from 50% to 400%; and buyers will pay a premium of 24% to 89%. The application possibilities are virtually limitless.

As the market recovers, print providers need to convert less volume into more value and differentiate from their competition.

  • Page value:  Print buyers are willing to pay a premium of 24% to 89% over CMYK for digital print enhancements. (KPI)​
  • Enhancement opportunity: By the end of Q4, promotional printing, including direct mail, brochures, books, signage and catalogs, is expected to approach 2019 levels. These applications are in high demand for digital embellishments. (Keypoint)   
  • Remain competitive: In a global survey, half of all print providers say specialty colors are a must-have for their businesses. (KPI)  
  • Insource, not outsource: Grow margins, save time and cost by adding print enhancements inhouse and not outsourcing client work. ​

Xerox has the broadest portfolio of Beyond CMYK offerings giving customers access to digital enhancements from the large volume print shop, to light production and into the office space. ​

  • Designer options:  Xerox Beyond CMYK offerings can automate adding digital enhancements without a designer or print whatever can be imagined using a designer or creative agency. ​
  • Scalable: Xerox technology is scalable with new innovations and colors being added to platforms without the need to buy a new press.​
  • Affordable: Primelink and Versant 180 Adaptive Kits can be added at a quarter of the cost of purchasing a stand-alone new CMYK+ device. ​
  • Unlimited Palette: No one can offer the range of colors, varnishes, mixed metallics, extended gamut, media options and single pass digital enhancement technology of the Xerox portfolio of Beyond CMYK offerings.​

Digital print enhancements increase profitability, delivering higher margins on fewer pages with a broad set of premium applications. ​

  • Growth opportunity: Print enhancement is the fastest growing segment in print. (KPI)​
  • More with less: Profit margins on digital enhancements are between 50 and 400 percent versus ordinary print. (KPI – Beyond CMYK) ​
  • Enhance existing business: Promotional print applications such as: brochures, business cards, stationery, menus and signage are the most common category for embellishments and standard applications for most commercial print providers. (KPI) ​
  • Market opportunity: Gold, silver, white, clear are the most sought-after digital enhancements. (KPI)​

Expand Beyond CMYK with a proven innovator – Xerox

Speciality dry inks mean differentiation. Digital technologies open up new opportunities for rich layering and eye-catching embellishments, all while maintaining digital print’s advantages – short runs, quick turnarounds and high-impact personalisation.

Xerox offers the widest range of digital embellishment capabilities. Expand Beyond CMYK with business-driving differentiators: White Dry Ink for the Xerox® iGen® 5 Press more than doubles the brightness and opacity of competitive inks; The Xerox® Iridesse® Production Press – the world’s first inline, sixcolour digital platform – can run two embellishments in a single pass with CMYK; Xerox® Adaptive CMYK+ Kits enable up to seven speciality colours on an existing device, enabling instant digital print enhancements – and up to four speciality colours in a single pass.

Expand Beyond CMYK with Metallic embellishments

Bring print to life with glittering golds, stunning silvers and a virtually unlimited array of metallic + CMYK combinations. Metallic effects matter because Gold and Silver add sparkle and richness; make an impression that says “high class” and “high value”; And, on the Xerox® Iridesse® Production Press, achieve iridescent metallic hues that no competitor can match by layering metallics with CMYK.

Metallic spot colours: Good sparkle means Gold and Silver can be used on their own or combined with White and Clear to achieve special spot effects in a single pass. Best sparkle means Gold and Silver, plus virtually unlimited metallic spot colours.

Metallic spots + CMYK: Gold and Silver can be used with other toner sets, but it requires a toner swap and a manual second pass – registration variation needs to be considered in these designs. Gold and Silver can perfectly register with CMYK and/or other speciality colours to create unique metallic palettes and effects.

Expand Beyond CMYK with White embellishments

Unlock new design potential with White on coloured and transparent media. The White effects matter because darker media becomes your canvas; White underlays make other colours stand out and Xerox has even been recognised for having benchmark brightness and opacity for the White Dry Ink on the iGen 5 Press.

White spot only offers: - Good brightness + opacity: White can be used on its own or combined with Gold, Silver and Clear to achieve special spot effects in a single pass. Benchmark brightness + opacity: Single or double-hit White to maximise brightness; award-winning White spots even brighter and more opaque.

White spot + CMYK offers: - White can be used with other toner sets, but it requires a toner swap and a manual second pass – registration variation needs to be considered in these designs. White can be used as a perfectly registered underlay to prevent coloured stock from showing through and White can be used as an underlay on coloured stocks or an overlay on transparent media to provide optimal CMYK colour rendition with an automated second pass.

Expand Beyond CMYK with Clear embellishments

Amplify content with eye-catching Clear embellishments. Clear effects matter because spots that pop off the page; floods that add sheen to an entire page or section and textured effects that lift design elements into the third dimension.

Clear spot: Clear can be used on its own or combined with Gold, Silver and White to achieve special spot effects in a single pass. Clear overlays can create spot designs, floods and raised textural effects and Clear spot effects are best on their own or next to CMYK.

Clear with CMYK: Clear can be used with other toner sets, but it requires a toner swap and a manual second pass – registration variation needs to be considered in these designs. Clear can perfectly register with CMYK and/or other speciality colours to create unique effects. And it is recommended to use Clear over light-coloured CMYK areas for best impact.

Expand Beyond CMYK with Gamut Extension

Extend colour gamut to match more than 93% of PANTONE® PLUS colours. Gamut Extension matters because, you can move more jobs with PANTONE®/brand colour

matching requirements from offset to digital; eliminate trial and error with intelligent, accurate colour matching; enhance the vibrancy and colour rendition of photos and one press makes it possible: Xerox® iGen 5. Orange, Green or Blue Gamut Extension colours can be used to more closely match a desired PANTONE® colour + enhance select imagery.

It is easy to determine which gamut extension colour is needed using our online Gamut Extension Tool, which automatically determines if an additional 5th colour is needed. Visit www.xerox.com/gamut.

Expand Beyond CMYK with Fluorescent embellishments

Infuse prints with eye-grabbing vibrancy and UV light-activated fluorescence. Fluorescent effects matter because posters pop off the wall, safety signage demands attention, direct mail catches the eye, product packaging stands apart and invisible watermarks are revealed under UV light. Fluorescent spot colours:- Good vibrancy: Run up to three different spot colours, plus black or greyscale, in one pass. Best vibrancy: Fluorescent Yellow spot only. Fluorescent process blends:- Design for CMYK, print in full process fluorescent colour; create new palettes, too. Fluorescent spots + CMYK: Fluorescents can be used with other toner sets, but it requires a toner swap and a manual second pass – registration variation needs to be considered in these designs. Fluorescent Yellow can be run with CMYK in a single pass.

Informed by a steady demand for print that differentiates and draws attention, Xerox has invested in developing a market-leading portfolio of Beyond CMYK print technologies, Speciality Dry Inks and Toners that help you expand beyond commodity print.

Xerox has market-leading portfolio of Beyond CMYK digital print technologies. They are: Xerox® PrimeLink® C9065/C9070 Printer, Xerox® Versant® 180 Press, Xerox® Iridesse® Production Press and Xerox® iGen® 5 Press. Assess your Beyond CMYK technology need: xerox.co.uk/beyondcmyk

For more than 100 years, Xerox has continually redefined the workplace experience. Harnessing their leadership position in office and production print technology, they have expanded into software and services to sustainably power today's workforce. From the office to industrial environments, our differentiated business solutions and financial services are designed to make every day work better for clients — no matter where that work is being done. Today, Xerox scientists and engineers are continuing our legacy of innovation with disruptive technologies in digital transformation, augmented reality, robotic process automation, additive manufacturing, Industrial Internet of Things and cleantech.


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