Packaging professionals from across Saudi Arabia have come together to discuss innovations transforming the sector at a successful BOBST and Simpex roadshow. Participants saw first-hand how the latest technologies and trends in flexible packaging, labels, corrugated board, and folding cartons are unlocking more efficient production.
Simpex, a leading Saudi company in paper and board trading with an extensive regional service and logistics network, was announced as BOBST’s agent and distributor in Saudi Arabia for all its product lines across folding carton, corrugated, flexible packaging and labels, in October 2023.
The four-day event, held in Jeddah on 3-4 December and Riyadh on 6-7, brought together key industry players and market leaders from across Saudi Arabia’s thriving packaging industry. Run in collaboration with Simpex, the roadshow fostered collaboration and knowledge sharing through a comprehensive programme of informative discussions and showcases. Attendees took part in interactive sessions hearing directly from BOBST, Simpex and their partner organisations about key issues facing the industry.
The event was kindly supported by UPM, Sun Chemical, CITO, Reifenhauser, Fuijfilm, IMS Technologies, Rotometal, Brofind, Vacher Group, and Baumer HHS.
Louai Kuzbari, Co-CEO and Vice President at Simpex’s parent company Vimpex, said: “Saudi Arabia is an exciting market for packaging and printing with a rapidly developing industry contributing to a hotbed of innovation. This roadshow in collaboration with BOBST was a fantastic opportunity to bring key packaging professionals together and promote further transformative growth – sharing best practice, cutting-edge insights and creating a platform enabling the industry to connect and collaborate.”
Eric Pavone, Business Director AFMETR Region at BOBST, added: “This collaboration between BOBST and Simpex marks a significant milestone in the evolution of Saudi Arabia’s thriving packaging market – the number one for BOBST in the Middle East. Vimpex enjoys a strong presence in Saudi Arabia with its Simpex branches, making it the perfect partner for running this event and assisting with BOBST’s ongoing operations in the region.
“We were thrilled to see so many packaging professionals attend the roadshow, bringing with them their own unique knowledge and expertise. The exciting discussions at this event will foster future innovations in the sector and pave the way for future collaborations.
“I also want to offer my thanks to our partners; their involvement added expert insights into the cutting-edge technologies and practices that are transforming the industry, and this event would not have been possible without their help.”
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