Blue Rhine General Trading to make an active participation

By Dhanya A K

Global brands and local distributors are lining up to participate in FESPA Middle East 2024, taking place from 29 – 31 January at the Dubai Exhibition Centre, UAE. Sathish Chandrasekaran, Sales Manager of Blue Rhine General Trading LLC, told PrintWeek MENA: “Our engagement in the inaugural FESPA Middle East 2024 GCC exhibition holds significant importance, as we eagerly look forward to contributing to this noteworthy event as a prominent provider of print media products and solutions in the GCC region. This opportunity underscores our commitment to regional growth and enables valuable networking with industry experts and potential customers across the region. Our plans for the inaugural FESPA Middle East 2024 GCC exhibition involve active participation as a leading print media solutions provider in the GCC region. Aligned with FESPA's global vision, our meticulous preparations are geared toward fostering industry innovation, facilitating knowledge exchange, and fostering collaborative growth, ensuring meticulous preparations for valuable networking opportunities with experts and customers. This is the first time we are participating in FESPA.”

He explains: “Within our imminent product releases, anticipate the introduction of Yaselan's groundbreaking double-sided synchronous digital textile printer, a global first in its class, and Dlican's state-of-the-art UV flatbed printers, marking a significant advancement in printing technology. Adding to the anticipation, we present the Eco-Dec Solvent Regenerator, a game-changing solution for cost-effective and eco-friendly solvent management. Complementing this, we unveil an exclusive series of PVC-free metallic films from Kernow Coatings. Furthermore, we are thrilled to showcase an innovative range of print media, laminates, PVC-free print films, perforated window films, and wall fabrics from renowned brands like General Formulations, Intercoat, Contra Vision®, and ImagePerfect™ Evergreen. Additionally, our exhibition highlights rigid substrates, including ASTARIGLAS® ECO CAST recyclable cast acrylic sheets and Desert Board, a sustainable wooden board crafted from upcycled palm fronds.

“As a leading provider of digital print media, thermoplastics, and digital signage solutions in the GCC region, we've witnessed a growing emphasis on sustainability. This shift is reflected in increased demand for eco-friendly materials and immersive visual experiences in specialty print and signage across the GCC region. Notably, there's a surge in the demand for eco-conscious thermoplastics, highlighting the industry's commitment to environmentally responsible practices. These trends signal new growth areas within the printing industry, aligning with evolving preferences and values in the digital age. The print industry across the GCC region in 2024-25 is set for a symphony, blending global trends like personalization, functional printing, and sustainability with the region's unique notes of luxury, tourism, and e-commerce. Those who skillfully navigate this dynamic landscape through innovation, sustainability, and niche expertise will thrive, even in the face of brisk digital competition. This foretells a future where technology and tradition seamlessly converge, forging a vibrant and resilient print ecosystem across the GCC.”

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