“The show significantly boosts our visibility in the Middle East region”: Al Shabak General Trading

By Dhanya A K

The FESPA Middle East event aims to extend FESPA’s global exhibitions, business support and community to the Middle East, North Africa and South Asia. Shabin Jacob, Product Manager of Al Shabak General Trading Co. L.L.C., said: “We are genuinely excited to participate in the inaugural FESPA Middle East show; as a global show, this significantly boosts our visibility in the Middle East region. The Global presence of FESPA size fits nicely with our strong presence in countries like the UAE, Qatar, Oman, and Saudi Arabia, giving us a strategic advantage as industry leaders. This show not only highlights our 40-year legacy but also underscores our commitment to innovation and continued excellence. With self-adhesive market leaders like MACTAC, along with our focus on sustainability and interior decor, we promise an engaging experience for visitors, reflecting on our leadership and contributing to the evolving landscape of the sign and graphics sector in the Middle East. We're preparing for the show, focusing on sustainability and exciting interior decor solutions from MACTAC. One thing we're super proud of is MACTAC's successful fleet graphics solution and the value-added solutions of MACTAC. At our exhibit, we're keeping things hands-on with live demos, showing how things work in real life. We'll also have product demos using actual case studies and personal sessions to hear what our customers really want. Plus, we're rolling out some value solutions for train and transit branding. It's not just about a bunch of products; it's about giving visitors a feel for what we're all about – sustainability, value solutions, and performance-guaranteed products.

“We're thrilled to introduce our latest game-changer – MACTAC’s JT 6710 CG-RT PET. What sets it apart? Faster installation without contour cutting! This digitally printable, optically clear, and PVC-free solution is designed to bring stunning clarity to any window or glass partition. It's a perfect match for Latex and UV curing inks, offering not just vibrant graphics but also easy removal for up to a year post-application. The best part? There is no need for contour cutting; its unprinted areas provide the transparency you need. The next is MACTAC’s  WW 319 PU Gloss, making the MACTAC Wall Wrap Series even more versatile. This PVC-free innovation doesn't just redefine flexibility and performance; it's a game-changer in sustainability. What sets it apart is the one-of-a-kind soft face film formulation, specially crafted for textured and brick walls. Perfect for real-world challenges, it's your go-to solution for various outdoor surfaces – from stone to bricks and paint – and diverse weather conditions. With MACTAC’s solutions, we're not just expanding possibilities but redefining application standards.

“In the digital age, self-adhesive vinyl is discovering new growth areas. Firstly, it's making waves in the kitchen wrap segment, offering innovative and customizable solutions. The hospitality sector embraces vinyl solutions for their versatility in creating unique and welcoming spaces. Moreover, with the increasing focus on sustainability, self-adhesive vinyl is becoming a go-to choice for eco-friendly outdoor solutions, meeting the demands of environmentally conscious consumers.

“In the coming years (2024-25), the Sign and graphics business in the Middle East looks promising. Sustainability is a key focus, with more eco-friendly solutions gaining traction, especially in the hospitality sector. Saudi Arabia’s multiple project development is set to benefit the graphic industry, paving the way for growth and innovation. It's an exciting time for the region's print business, with a strong emphasis on sustainability and unique value-added solutions."

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