FESPA Middle East is a new event serving the speciality print, signage and visual communications community in the Middle East and Africa regions. Harry Joseph of ADS Advertising Materials LLC, in a conversation with PrintWeek MENA, says: "We're excited to be a part of a global platform and are going to be demonstrating our products showcasing cutting-edge technology. We're gearing up to unveil the latest innovations in plotting and laser-engraving technology. Join us for live demonstrations, exclusive product launches, and insightful discussions on the future of the industry. this will be our first time participating in a FESPA event. We're showcasing technology from GCC brand of Laser Machines and Graphtec brand of Cutting Plotters that consist of flagship products with eons of proven excellence. We're also looking to showcase several other products/solutions that are beneficial for the signage, printing, and related industries. To name a few, I would say that the Green & Sustainable Printing, AR Integration in digital signage experiences as well as the Wide-Format Printing sectors have tremendous scope to grow progressively. With the digital transformation, the constant demand for customization and personalization in a host of industries/platforms including Events/Exhibitions/Signage/Interiors/Fitout and so on, the growth of the E-Commerce industries and diversification of the market, I have a positive outlook towards the growth of the print business in the MENA region in the coming financial year.”
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