Kodak has launched a new Green Leaf program to help Sonora plate users educate their existing and potential customers about the sustainability benefits enabled by the process free plates.
Sonora plates eliminate processing equipment, chemistry, and the consumption of water and energy from platemaking.
The new materials, which include a new Green Leaf marketing handbook, updated collateral, animations, and a Green Leaf certificate, are exclusively available to Sonora plate customers. They will have access to these materials after registering on a dedicated web portal.
The launch comes more than ten years after Kodak first introduced the Sonora Green Leaf Award.
“Our new Green Leaf program supports Sonora plate users in clearly demonstrating to print buyers and the market as a whole that their commitment to the environment and sustainability begins with Kodak Sonora process free plates,” said Laura Cole, VP product management at Kodak.
“By using the Green Leaf program to communicate that they are doing their part to help the environment, printers using Sonora plates also improve their chances of gaining more business.”
The Green Leaf program will be rolled out in the EAMER region from the last week of September. It is already available in the US and Canada and will be rolled out from the last week of August in the Asia-Pacific region.
Separately, Kodak has sold the first Prosper Ultra 520 Press in Europe to SDV Group, headquartered in Dresden, Germany.
The marketing specialist, which produces and delivers more than 250 million personalised and individualised direct mail pieces per year, is set to install the inkjet web press at its subsidiary SDV Winter, based in Weidenberg, Bavaria, in Q3 this year.
Sven Schmöle, CEO of SDV Group, said: “The Prosper Ultra 520 Press, with its particular combination of stunning output quality and high productivity, is the right solution for a large proportion of our jobs.
“The press will help us drive the automation of our printing process and the reduction of our post-press processes substantially.”
Jim Continenza, executive chairman and CEO at Kodak, added: “After the successful completion of Drupa, we are pleased to announce the first European customer for our revolutionary press.
“SDV is a leading German direct mail marketing company that will tremendously benefit from the application and quality advantages of our revolutionary inkjet press.”
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