“New Perspectives and Markets”: SCREEN Appoints Daria Obłój as Sales Manager for Eastern Europe

Daria Obłój brings a wealth of experience and a fresh perspective to expand SCREEN’s digital inkjet printing solutions into the Polish printing market.

Aalsmeer, The Netherlands – Due to the growing number of customers in Eastern Europe and recognising its potential for growth and innovation, SCREEN has appointed Daria Obłój as Regional Sales Manager for Eastern Europe, her experience and drive to excel making her a perfect fit with their dedication to printing excellence.

Patrick Jud, SCREEN's Area Director DACH & CEE, emphasised this, stating, "Daria stood out as an ideal candidate for SCREEN because of her deep familiarity with the label market in Eastern Europe. Furthermore, she impressed with her confident, outgoing personality and commitment to customer satisfaction."

Joining a Key Innovator in Digital Printing

Daria was also looking for a new challenge to push her further in her career and personal development and identified SCREEN as an authoritative figure in the label, commercial, and packaging printing markets, with a reputation for reliable, productive digital inkjet printing equipment.

"Seeing SCREEN's presses in action," said Daria," I quickly discovered how they deliver exceptional printing resolutions and speeds with high uptimes, all in an affordable package—qualities that are crucial for the many middle and small-sized companies that dominate Poland and Eastern Europe," Daria explained.

A Shared Passion for Success

As Sales Manager for Eastern Europe, Daria is eager to leverage SCREEN's cutting-edge technology to modernise the Polish printing market. Her primary goal is to enhance SCREEN's visibility in the region, showcasing how the company's advanced digital inkjet solutions can optimise or replace traditional analogue printing equipment in various production workflows, ensuring local businesses remain competitive on national and international markets.

Daria's appointment also highlights SCREEN's commitment to diversity and innovation. "As a field with few women, I'm excited to bring a different perspective to printing. Diversity is crucial for innovation, and I'm proud to be part of a company that values new ideas and inclusive practices.”

“I'm eager to begin this new chapter with SCREEN," Daria concluded. "With my experience, SCREEN's cutting-edge technology, and our shared passion for customer success, I believe we can unlock tremendous potential for our partners."

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