AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance.
This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market.
"We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est. "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution."
Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship.
The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors.
AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
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