Building on Saudi Arabia’s Vision 2030 initiative, Gulf Print & Pack 2025 is set to bring new growth opportunities for the commercial print and packaging industry in the Kingdom.
Khaled Joundi, Zone Business Director Middle East, Egypt & Pakistan Business Unit Printing & Converting at BOBST, said: "The packaging sector is seeing a rise in demand driven by the growing retail, food and beverage, and pharmaceutical sectors. GPP 2025 will be a key platform for Bobst to showcase our latest innovations in packaging technology, particularly in sustainability, automation, and digitalization. With Saudi Arabia's push for innovation, this event will be a touchpoint for us to engage with current and potential customers, demonstrating how our solutions can help businesses navigate these changing demands. For the debut edition of GPP Saudi Arabia, Bobst plans to present a range of cutting-edge solutions to meet the growing demands for efficiency, sustainability, and quality in packaging. We will be showcasing our latest products and technologies designed to help manufacturers optimize their production processes, reduce waste, and enhance the quality of their packaging output. Additionally, we aim to build deeper relationships with local customers, offering tailored solutions for the Saudi market. Our team will focus on delivering on-site consultations to support both existing and new customers.Saudi Arabia’s market is evolving rapidly. Packaging is an essential element of many industries, from food and beverage to pharmaceuticals and electronics, and GPP provides an excellent platform for us to engage with key players in the region. The region’s commitment to sustainability and the circular economy aligns with Bobst’s core values of offering environmentally responsible and innovative packaging solutions. With the increasing importance of digitalization and automation in the packaging industry, GPP will serve as a key event to explore new partnerships and expand our presence.
"In previous editions of GPP in the UAE, Bobst had the opportunity to connect with a broad spectrum of businesses and stakeholders across the packaging value chain. The UAE, being a regional hub for trade and commerce, provided us with access to key decision-makers from diverse industries. We were able to showcase our innovative products, particularly in the areas of sustainable packaging solutions, digital printing, and automation. This led to valuable business discussions, partnerships, and sales opportunities. Additionally, GPP provided a platform to understand regional market trends, allowing us to adapt our offerings to better meet customer needs in the Middle East.
"Bobst’s strategy for growing further in the Saudi Arabian market is linked on building strong relationships with local manufacturers, and offering innovative and sustainable packaging solutions. We aim to focus on the increasing demand for efficiency and sustainability in packaging processes. This involves providing solutions that help customers reduce costs, improve production speeds, and minimize environmental impact. Our strategy also includes expanding our service and support infrastructure in the region, ensuring that we provide ongoing value to our customers post-installation."
He concludes, "Bobst continues to innovate and develop new solutions that meet the evolving needs of the packaging industry. Some of our upcoming products include: Digital Printing, Sustainable Packaging Technologies, Digital service solutions ‘Bobst connect’ and Automation and Smart Solutions."
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