his year’s FESPA promises to be a game-changer": Naved Siddiqui

By Dhanya A K

FESPA Middle East will take place from 20 – 22 January 2025 at the Dubai Exhibition Centre. On this occasion, Naved Siddiqui, director of Strings International Advertising LLC, UAE, told PrintWeek MENA: "We were thrilled to be part of the inaugural FESPA Middle East event, which exceeded all expectations with its energy, innovation, and connections. This January, we're excited to return for the second edition, promising an even bigger showcase with cutting-edge new products, especially in the signage industry. Join us as we elevate the experience to new heights. Our plans for FESPA 2025 are already in full swing, and we’re gearing up to make it our most remarkable showcase yet! With a bigger stall and an immersive setup, we’re excited to demonstrate a diverse range of products spanning printing innovations, automotive solutions, and cutting-edge architectural films. This time, we’re strategically planning to target the entire Middle East, bringing our latest advancements to a broader audience. Stay tuned as we prepare to bring our vision to life at FESPA 2025.

"We were proud to participate in the debut FESPA Middle East show, which opened up incredible opportunities for our brand. The event brought us immense positive feedback, significant business growth, and valuable connections within the industry. It also allowed us to solidify our market presence by launching a range of eco-friendly and sustainable products, including PVC-free wall graphics, architectural films with a color-match service, and automotive films with exceptional heat rejection rates. The experience reinforced our commitment to innovation and sustainability, and we’re excited to build on this momentum at future events.

"We’re thrilled to announce an exciting lineup of new products and launches for FESPA Middle East! A major highlight will be the exclusive Avery Dennison collaboration with celebrity car customizer Yiannimize, featuring four stunning, handpicked colors available under his name—set to make their Middle East debut at the event. We’re also proud to introduce the Avery PPF X2, paint protection film that delivers top-tier standards and quality, upholding the trusted Avery Dennison name. Additionally, we’re launching specialty products from Aslan extended the range from mirror finish films, velvet textures to bold, rich colors that elevate design possibilities. To round out our offerings, we’ll showcase Jessup products, widely recognized for their superior performance in aircraft and airport applications, and certified by Boeing and Airbus for unmatched reliability. This year’s FESPA promises to be a game-changer, and we can’t wait to share these products with you."

He concludes: "To grow in this market, we require multi-faceted approach, by having our market research done and provide /customize products based on the market needs, to partner well with distributors and have stock availability. To have sustainability focus products, Have plenty of workshops and trainings, to collaborate with local influencers and brands. To showcase products at events like Fespa and run quality digital campaigns. Have a great customer support program developed focusing on after sales. To have our focus in increasing speciality products and certified aviation films. Lastly, using Ar/Vr tools to develop signage solutions in future. These strategies, focused on innovation, sustainability, and customer engagement, will strengthen your foothold and drive growth in the Middle East's signage and wrapping film industry."

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