Mehdi Berrada- Baby, Managing Director of ICON DIGITAL DMCC, in a conversation with PrintWeek MENA, said: We are thrilled to participate in the second edition of FESPA Middle East 2025! This event is a great opportunity for us to showcase our latest innovations, connect with industry leaders, and engage with a dynamic community of professionals from across the region. We look forward to sharing our expertise, introducing new trends, and contributing somehow to the continued growth of the print and signage industries in the Middle East. The FESPA Middle East show last year was a fantastic success as the first edition was held in the Middle East. The event exceeded expectations, highlighting the region's growing potential in the printing and signage industry. As we look ahead to this year's edition, we're excited for an even bigger and better show, with the groundbreaking technology that we will be showcasing.
"We are excited to announce that our upcoming products include the Massivit 3D printers and Kornit Direct To Garment printers. Massivit, a pioneer in 3D printing, continuously sets new standards for the industry by pushing the boundaries of technology and innovation. Their state-of-the-art solutions enable businesses to create large-scale, intricate 3D models with unmatched speed and precision. Alongside, Kornit's advanced Direct To Garment printers offer high-quality, sustainable printing solutions for apparel, providing businesses with vibrant, durable designs for any garment. Together, these cutting-edge products promise to transform industries and empower creativity.
"Our strategy focuses on a multi-pronged approach:
1 - Strengthening Partnerships: Building strategic alliances with players in the industry within the region to position our offerings as indispensable solutions tailored to their specific needs.
2 - Innovation and Customization: Offering tailored solutions that meet the unique needs of Middle Eastern markets.
3 - Sustainability: Emphasizing eco-friendly practices and sustainable technologies.
4 - Community Engagement: Participating in industry events like FESPA to maintain visibility, build connections, and stay aligned with regional trends and demands."