FESPA Middle East, the region’s leading event for the global speciality print and signage industries, took place at the Dubai Exhibition Centre from 20 – 22 January 2025. Waqas Sabir, CEO of Desert Sign Trading LLC, told PrintWeek MENA: "Our experience at FESPA Middle East 2025 was incredibly positive and a resounding success, highlighting the growing significance of the Middle Eastern market in the global print industry. The event provided a dynamic platform to connect with industry professionals, showcase our latest innovations, and gain valuable insights into the evolving landscape of printing and signage. We were particularly impressed by the high level of engagement and the quality of attendees. Additionally, during the conference sessions, we observed a strong focus on sustainability, with discussions on tackling climate change and enhancing social responsibility to enrich lives and create a better world.
"FESPA Middle East 2025 has undoubtedly reinforced its position as a leading event for the print industry across the Middle East, Gulf, and Africa. At FESPA Middle East 2025, we actively engaged with visitors through various interactive activities. We showcased our latest product launches, including:
• Flatbed UV Printer
• UV Hybrid Printer
• Advanced 5-meter Large-Format UV Roll-to-Roll Printer
• Eco-Solvent Printer
• UV HD Printer
• Sublimation Printer
• High-Speed Precision Cutting Machine for Craft Works
• Innovative LED Technology for Signage and Display Solutions
"Additionally, we introduced cutting-edge digital and LED solutions for signage, displays, and large-format graphics. Our latest LED technology enhances energy efficiency, brightness, and durability, making it an ideal choice for modern signage applications. These innovations help businesses achieve higher visibility and sustainability while reducing operational costs. Our team of experts provided live demonstrations, answered queries, and offered personalized consultations to help attendees explore the best solutions for their needs.
"The second edition of FESPA Middle East offered numerous exciting opportunities. With a significant increase in visitors, we were able to expand our reach across the Middle Eastern, Gulf, and African markets. The event also allowed us to build valuable relationships with potential customers and partners while gaining key insights into the latest industry trends and technological advancements. Moreover, FESPA Middle East 2025 provided a perfect stage to reinforce our commitment to innovation and customer satisfaction.
"FESPA Middle East 2025 offered a glimpse into the latest trends and technologies shaping the future of the printing and signage industry. Key takeaways included:
• A strong emphasis on sustainability, with many exhibitors presenting eco-friendly solutions and materials.
• The continued dominance of digital printing, with advancements in print quality, speed, and automation.
• A growing interest in personalization and customization, driven by market demand.
• Increased technology integration to enhance the overall customer experience.
"The event demonstrated how the industry is evolving rapidly, setting the stage for future growth and innovation."
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