NOAF Advertising LLC is gearing up for an even stronger presence at the Sign & Graphic Imaging Middle East (SGI) 2025 exhibition, taking place this September at the Dubai World Trade Centre. Building on its steadily growing footprint in previous years, the company has secured expanded booth space and is introducing immersive elements—live demonstrations, interactive displays, and hands-on product trials—to engage a broader cross-section of industry professionals.
According to Lalaram Suthar of NOAF: “We view SGI as a critical driver of our growth strategy. The visibility and buzz we generate here reinforce our reputation as an industry trendsetter.” With thousands of visitors expected, every conversation, every sample and every demo helps to cement our standing at the forefront of regional innovation. SGI’s rising footfall—from sign makers and print specialists to architects and design consultants—has made it the definitive barometer of regional trends. What debuts here often dictates the year’s hottest products and techniques across the GCC.
“As the authorised regional associates for Shanghai NAR, one of the largest producers of digital printing media and a publicly listed company on the Shanghai Stock Exchange, NOAF has enjoyed a decade-long partnership. NAR brings 38 invention patents and 93 utility model patents to the table, and together we are introducing their latest product line throughout the GCC. Our close collaboration ensures that customers benefit from cutting-edge film technologies backed by NAR’s proven R&D capabilities.”
He continues, “During a recent preview session, Ranjit Kumar of SGI received an in-depth presentation from Deep and Ranjith of NOAF on our upcoming product lineup. Alongside our fast-moving core range, we are spotlighting Semi-Curve Vehicle Graphics from NAR—a product first soft-launched in 2024 that has already seen numerous success stories in Dubai. This year, the graphics have been refined and rebranded under the “NAR Premium” category. Attendees will be able to observe a real-time installation at our stand, with NAR experts on hand to demonstrate professional handling techniques and answer technical questions.
“SGI 2025 will feature two distinct NOAF display zones. The first is dedicated entirely to the flagship NAR product line, showcasing film samples and application methods across a variety of surfaces. The second area highlights our wide range of machinery—everything from hybrid and UV printers to new décor films—alongside complementary products that support end-to-end digital printing workflows. Our team anticipates hosting a large delegation of regional manufacturers and distributors who will join us on the stand to explore partnership opportunities and discuss market trends. In addition to our exhibition presence, NOAF is proud to serve as a sponsor of SGI 2025, with our logo prominently featured on official lanyards and printed labels, further underlining our commitment to the show. Now in our third consecutive year at SGI, we have full confidence in this proven platform to introduce both new innovations and our consistent best-sellers to the UAE and the wider MENA region. Whether it’s our latest media films or state-of-the-art printing machinery, NOAF remains dedicated to delivering quality, reliability and trend-setting solutions to all members of the digital printing community.”
SGI Dubai 2025, the show's 28th edition, is set to redefine the print, signage, and imaging industries with its most dynamic edition yet. As the leading trade exhibition in the region, SGI Dubai brings together visionaries, innovators, and decision-makers from around the world to explore cutting-edge technologies, forge strategic partnerships, and discover new business opportunities.
The event draws professionals from the sign-making, retail solutions, media agencies, real estate, automotive transformation, and hospitality sectors—all converging to witness and participate in the future of innovation. SGI Dubai 2025 will spotlight state-of-the-art product launches, engaging live demonstrations, and interactive workshops to inspire new ideas and practical applications. The show will be held on 22, 23, & 24 September 2025 at Dubai World Trade Centre, Dubai, United Arab Emirates.
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