LSINC®, a leading innovator in direct-to-object printing technology, announced the transformative impact of its PeriOne and PeriQ360 printers on the operations of Pure Beverages Industry Company (PBIC) Saudi Arabia,By strategically implementing LSINC’s cutting-edge printing technology, PBIC has significantly boosted production capabilities, elevated product personalization, and solidified its position as a market leader in the competitive bottled water sector in the Kingdom of Saudi Arabia.
PBIC, responsible for the popular Ival and Oska bottled water brands, initially integrated the PeriOne printer into its workflow during the 2nd quarter of 2024. Recognizing the growing demand for customized and impactful packaging, PBIC sought a solution that could deliver standout shelf appeal while aligning with the evolving preferences of its consumer base. The PeriOne proved to be an ideal entry point, offering exceptional versatility and precision for light production, prototyping, and custom media applications. Supporting a diverse array of materials including glass, metal, wood, plastic, and ceramic, the PeriOne empowered Pure Beverages to personalize its glass bottles with stunning high-resolution images, unique tactile effects, and sophisticated faux embossing. This level of customization allowed PBIC to differentiate its products in a crowded marketplace, capturing consumer attention and fostering brand loyalty.
Building upon the success achieved with the PeriOne, Pure Beverages strategically scaled its operations during April 2025 by incorporating the PeriQ360, the fastest unit in its class. This powerful printer, capable of simultaneously printing four cylindrical objects, enabled PBIC to dramatically increase the production volume of its personalized full-glass bottled water products.
By combining the precision and flexibility of both the PeriOne and PeriQ360 printers, Pure Beverages has achieved a new level of efficiency and creativity in its packaging operations. The company now leads in delivering branded, high-impact packaging that resonates with consumers, while also reducing its environmental footprint by utilizing eco-friendly, sustainable inks and eliminating the need for traditional labels.
“Seeing a customer like Pure Beverages thrive with our Peri Series technology is what drives us every day,” said Alicia Ryan, CEO of LSINC. “Their ability to scale from light production to high-speed, high-volume printing—while maintaining incredible quality—is a testament to their innovation and the power of our PeriOne and PeriQ360 platforms. We’re equally proud of our partner in the MENA region, PRO TECHnology, for helping make this success possible. The well-trained technical team at PRO TECHnology provides exceptional support and expertise to ensure that companies in the MENA region like PBIC can fully realize the benefits of LSINC’s direct-to-object printing technology.”
Jamal H Maraqa, Managing Director of PRO TECHnology, emphasized the competitive landscape of the Saudi Arabian bottled water market, stating, “There are more than 200 producers of packaged water in Saudi Arabia. The market is estimated at 3.5 billion Saudi Riyal (almost one billion dollars), with an annual growth rate of 8.2 per cent. Successful businesses are the ones who think ahead of others and implement innovative technology at the very early stages. This is what differentiates Pure Beverages Industry Company (PBIC) from the others. The success of PBIC in integrating LSINC’s Peri Series printers underscores the transformative potential of direct-to-object printing for the beverage industry. By leveraging this technology, companies can unlock new levels of personalization, enhance brand differentiation, and optimize production efficiency.”
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