Interview with Philippe Husni, Managing Director, Heliozid Océ
1. How would you sum up your SGI Dubai 2025 experience in a few words?
SGI is the UAE’s oldest and most respected printing exhibition — a trusted brand that continues to attract professionals from across the industry. While visitor numbers were slightly lower this year, the quality of attendees remained strong. Each year, Heliozid Océ introduces new technologies at SGI, and 2025 was no exception. We unveiled our latest 3D printers, marking a major leap in how signs, logos, and brands are displayed. These new solutions are affordable, require minimal labour, and deliver durable results for both indoor and outdoor signage.
2. What was the biggest highlight for you at the show?
We collaborated with our partner Art Concept to design an original and creative stand that combined art and technology — all printed using our equipment. A key attraction was a 2m x 4m mosaic wall, inspired by Vermeer’s Girl with a Pearl Earring, printed on four separate acrylic panels and tiled together. The piece comprised thousands of tiny squares, each displaying a unique image — a true showcase of creativity and precision print quality on the Mimaki flatbed. Another highlight was a stunning wallpaper printed on the Mimaki UCJV330 UV roll-to-roll printer, which captured visitors’ attention for its vibrancy and detail.
3. How did visitors respond to your products or technologies?
Innovation remains the heartbeat of our industry. The Heliozid Océ stand stood out for its cutting-edge technology and commitment to sustainability. Our GREENGUARD Gold certified inks were especially appreciated, as they enable environmentally responsible printing without compromising on quality. The market’s reaction was overwhelmingly positive, reflecting a growing demand for sustainable solutions.
4. How did SGI Dubai help you connect with potential partners, customers, or distributors?
SGI continues to attract high-quality professionals from across the GCC and beyond, making it far more than just a local exhibition. We were pleased to meet both new and returning customers — many of whom visit our stand every year. The event allowed us to reconnect, strengthen partnerships, and present our newest technologies to a global audience.
5. Can you share any highlights or success stories from your participation this year?
For the first time in the Middle East, we introduced the Mimaki JV200, an entry-level eco-solvent roll-to-roll printer priced below AED 50K. The response exceeded our expectations — visitors were highly impressed by its print quality, speed, and the excellent return on investment it offers. The product generated strong interest and extensive media coverage throughout the show.
6. Looking ahead, how do you plan to build on the momentum and opportunities generated at SGI Dubai 2025?
Heliozid Océ remains committed to delivering sustainable, high-quality, and reliable printing solutions that ensure colour consistency and profitability for our clients. We will continue to enhance our service across the UAE and Saudi Arabia while expanding our market share. With our new product introductions and the momentum gained at SGI Dubai 2025, we are confident in our ability to support our customers’ growth and success in the year ahead.
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