Written by Andy Thomas-Emans, Strategic Director at LOUPE Global
The commercial and packaging printing markets in the Middle East and North Africa (MENA) region are undergoing a transformative period, driven by the continued move to digital printing and finishing, evolving consumer preferences, and a growing focus on sustainability. As we approach Gulf Print & Pack 2026, the premier exhibition for the printing and packaging industry in the region, it is essential to explore the key trends shaping these markets and how businesses can leverage them to stay competitive.
The MENA region is witnessing significant growth in the printing and packaging markets, fuelled by economic diversification efforts, population growth, and rising consumer spending. Countries like the UAE and Saudi Arabia are investing heavily in infrastructure and industrial development, creating opportunities for the printing and packaging industries to expand, both for domestic consumption and exports.
The region's strategic location as a global trade hub is also driving demand for high-quality packaging solutions, particularly in the export-oriented sectors. Additionally, the increasing adoption of automation and Industry 4.0 technologies is transforming production processes, enabling businesses to achieve greater efficiency and scalability.
Digital printing on the rise
Digital printing continues to gain momentum in the MENA region, particularly in the commercial printing sector. Businesses are increasingly turning to digital printing for its ability to deliver faster turnaround times, reduced waste and cost-effective solutions for smaller print volumes.
In the packaging sector, digital printing is enabling brands to create personalized and limited-edition packaging, which resonates with consumers seeking unique and tailored experiences. This trend is particularly evident in the food and beverage, cosmetics, and e-commerce industries, where packaging plays a critical role in brand differentiation.
In the commercial print sector digital printing is creating new opportunities even in markets thought to be declining. A good example is on-demand book printing and the rise of personalized photobooks. Digital continues to replace analogue printing across a wide range of applications from high-speed transactional printing to short run magazines, brochures and personalized direct marketing.
Wide format continues to create new business opportunities for PSPs across a range of applications from short-run packaging to floor tiles, posters and digitally printed textiles.
At Gulf Print & Pack 2026, exhibitors will showcase the latest advancements in digital printing, including high-speed inkjet and electrophotographic technologies and wide format, which are set to redefine the printing landscape in the region.
Smart and intelligent technologies
‘Smart’ solutions, such as QR codes, NFC tags, and augmented reality (AR) features, are becoming increasingly popular in the MENA region, enabling brands to provide interactive and engaging experiences, both in packaging and commercial printing applications such as smart posters.
QR codes can direct consumers to product information, promotional offers, or sustainability initiatives, while AR features can create immersive brand experiences. In the pharmaceutical and food industries, smart packaging is also being used to enhance product safety and traceability, addressing growing concerns about counterfeit products and food safety.
At Gulf Print & Pack 2026, smart packaging will be a focal point, with exhibitors showcasing the latest technologies that bridge the gap between physical and digital experiences. This trend underscores the importance of innovation in meeting the evolving expectations of tech-savvy consumers.
Sustainability growing in importance
While brands and printing businesses in the MENA region are not currently faced with the kind of detailed regulations now being implemented by the European Union, sustainability is rising rapidly up the regional agenda, both in the printing and packaging markets.
Governments across the region, including the UAE, Saudi Arabia, and Egypt, are already implementing stringent regulations to reduce environmental impact, such as bans on single-use plastics.
In response, the printing and packaging industries will need to prepare to embrace sustainable practices, such as increasing use of biodegradable and recyclable substrates and investment in energy-efficient printing technologies.
Conclusion
From digital printing and sustainability to smart packaging, the trends shaping the industry reflect a dynamic and forward-thinking market. By staying ahead of these trends, businesses can position themselves for success in the evolving MENA printing and packaging landscape. Gulf Print & Pack 2026 promises to be an unmissable event for anyone looking to thrive in this exciting and rapidly changing industry.
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