Helios Business Systems highlights versatility and sustainability at FESPA Middle East 2026

By Dhanya A K

Following a successful showing at FESPA Middle East 2026, Helios Business Systems LLC has reaffirmed its focus on flexible, application-driven technologies and sustainable solutions for the region’s evolving print and signage market.

Reflecting on the event, Nandakishore Rajee, Business Development Executive at Helios Business Systems, described the exhibition as both productive and encouraging. He noted that beyond strong organisation, the quality of visitors stood out, enabling meaningful discussions with professionals focused on technology adoption and business growth.

From a commercial perspective, the event largely met the company’s objectives. Several key products achieved strong visibility, helping Helios raise awareness around solutions it sees as having significant potential in the Middle East. The show also served as a platform to strengthen relationships with existing customers while opening doors to new business opportunities.

Engagement at the stand was primarily with business owners, production heads, designers and traders from the advertising, digital printing, signage and packaging sectors. According to Rajee, these visitors were clear about their operational needs and were actively seeking practical, scalable technologies to support expansion.

Among the solutions showcased, the strongest interest centred on the Alpha Magic range—particularly the Alpha Magic UV Flatbed Printer and the Alpha Magic UV RTR Printer. The UV RTR model drew considerable attention for its four-in-one capability, combining UV printing, UV DTF, UV printing with gold foiling, and TPU printing for textile heat transfer within a single system. This versatility, Rajee explained, resonated with visitors looking to expand application offerings without the cost or space requirements of multiple machines.

In terms of market direction, Helios observed a clear shift towards versatility and faster return on investment. Customers are increasingly prioritising compact machines that can handle multiple applications, alongside growing demand for premium finishes, customisation and short-run production. These trends point to a market that is becoming more creative, agile and demand-driven.

Sustainability also featured more prominently in customer conversations than in previous years. Helios introduced P-Tex, a 100% recyclable printing material made from recycled PET bottles, which generated strong interest from visitors keen to adopt greener alternatives without compromising on quality. Rajee noted that many businesses now view sustainability not only as an environmental responsibility, but also as a way to enhance brand value.

Insights from FESPA Middle East 2026 are set to shape Helios’ regional strategy over the next 12 to 24 months. The company plans to continue prioritising flexible, multi-application technologies while further strengthening its sustainable product portfolio. Increased investment in live demonstrations, training and customer support is also planned, ensuring clients can fully realise the capabilities of their equipment.

“FESPA reaffirmed that innovation, adaptability and sustainability will be central to our growth in the region,” Rajee said, underscoring the show’s role in guiding Helios Business Systems’ next phase of development in the Middle East.

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