Plockmatic Group launches the ColorCut SC7800 Pro RS in the UAE, Qatar, and Saudi Arabia through Afra Printechnik

The Plockmatic Group, a global leader in print finishing solutions, has announced the launch of the ColorCut SC7800 Pro RS, its most advanced digital cutting and creasing system to date, now available across the UAE, Qatar, and Saudi Arabia through its regional dealer, Afra Printechnik.

This strategic rollout brings a new level of automation, accuracy, and production efficiency to print providers and packaging manufacturers in three of the Middle East’s fastest‑growing print and packaging markets.

A New Benchmark in Short‑Run Packaging and Digital Finishing

The ColorCut SC7800 Pro RS is engineered specifically to meet the demands of the rapidly expanding short‑run and on‑demand packaging sector, which continues to grow across the Gulf due to e‑commerce expansion, custom branding trends, and increased demand for fast‑turnaround production.

With full automation and an extended bed design, the SC7800 Pro RS supports a wide variety of applications, including:

  • Short‑run folded cartons
  • Custom packaging and prototypes
  • Labels, POS materials, and promotional items
  • Personalised and variable‑data finishing

Unique Creasing System for Superior Finishing Quality

A standout feature of the SC7800 Pro RS is its advanced, fully automated creasing system, designed to eliminate cracking, improve fold quality, and deliver consistent results on a wide range of substrates.

Key benefits include:

  • Dual‑tool technology enabling cutting and creasing in a single workflow
  • Multi‑depth digital control for handling varied material thicknesses
  • Precision Dual rotary creasing for clean, crisp folds
  • High‑pressure accuracy designed for premium carton finishing

This innovation makes the SC7800 Pro RS particularly well‑suited to short‑run packaging environments, where reliability, quality, and speed are essential.

Strengthening Regional Capabilities Through Afra Printechnik

Afra Printechnik, a premier distributor of print finishing equipment in the Middle East, will lead sales, installation, and support for the SC7800 Pro RS across the UAE, Qatar, and Saudi Arabia.

“Afra Printechnik has a long‑standing reputation for delivering world‑class print technology to the Gulf region,” said Kerry Button, Regional Sales Manager of the Plockmatic Group. “Their expertise and market reach make them the perfect partner to introduce the SC7800 Pro RS to this high‑growth market.”

A spokesperson from Afra Printechnik added:
“The SC7800 Pro RS is exactly what our customers are asking for—high precision, automation, and the ability to produce packaging and prototypes quickly and profitably. It is a game changer for short‑run digital finishing.”

Supporting the Middle East’s Growing Digital Print Economy

The Gulf region continues to see rapid adoption of digital print and packaging technologies, driven by:

  • Rising demand for localised production
  • Growth in SMEs and boutique brands
  • Increased requirements for custom packaging
  • Fast‑turnaround expectations from e‑commerce and retail sectors

The SC7800 Pro RS delivers the speed, quality, reliability, and versatility required to meet these trends head‑on.

About the Plockmatic Group

The Plockmatic Group is an innovative, global provider of professional document finishing systems for the print and mailing industries. With decades of engineering expertise, the company designs and manufactures advanced solutions—including the ColorCut range—that enhance productivity and enable high‑value digital print applications.

About Afra Printechnik

Afra Printechnik is a leading supplier of print finishing systems, digital print solutions, and workflow technologies across the Middle East. Known for its customer‑centric approach, Afra provides comprehensive sales, installation, and after‑sales support across the UAE, Qatar, Saudi Arabia, and surrounding territories.

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