Page 22 - PWM2024_February

NEWS PACKAGING

Polytag QR codes used IN BRIEF

Konica Minolta Business
Solutions (UK) and Focus
in Ocado DDRS trial Label Machinery have cele-
brated their first year of
partnership success, having
suppli ed s e v e r al
AccurioLabel presses to UK
Over 20,000 cash rewards customers, including BSP
have been redeemed by con- Labels, Vista Labels and Arc
sumers as part of the first L abe ls. F ocus L abe l
nationwide digital deposit Machinery has also invested in an AccurioLabel 230 demo
system at its Bingham, Nottinghamshire facility to show-
return scheme (DDRS) trial case its full range of capabilities to other print providers.
by one of the major UK ‘Since partnering with Konica Minolta to supply the
supermarket chains Ocado AccurioLabel 230 and AccurioLabel 400 digital presses, we
Retail and recycling tech app have sold a number of these market-leading solutions to
customers, all backed up by Konica Minolta’s class-lead-
Bower, utilizing QR codes 20000 cash rewards redeemed by Ocado Retail customers ing service and support,’ said David Lee, director of Focus
provided by recycling tech Label Machinery. 'With a considerable market interest in
firm, Polytag. before being deposited into their registered at-home short-run, high-quality label solutions, these presses
Since 14 July, Ocado Retail home kerbside recycling. recycling bin, and the reward have already proven to be popular, so much so that we
have also installed our own demonstration system so we
customers have been able to Held across England and withdrawn into their bank can enable customers to have a one-to-one hands-on
claim monetary rewards for Wales, the world-first initia- account. Up to GBP 4,000 demonstration with the Konica Minolta team and us,’
recycling any of its own- tive enabled monetary worth of rewards were added Lee. Along with Konica Minolta’s digital
brand two and four-pint milk rewards and charity dona- obtained during the nine- AccurioLabel presses, Focus Label Machinery’s demo
center also includes a high-spec Proflex 330SE flexo press
bottles using Polytag’s tions to be claimed through week-long trial. The trial with various options, the dFlex inkjet hybrid press and so
unique QR codes, redeema- the Bower app, in which cus- seeks to meet customers' on.
ble via recycling app Bower. tomers simply set up their appetite for retailers to offer Global Graphics Software has
As revealed in an end-of- account and add their regular extended its strategic busi-
trial report, the trial saw recycling bins and bank recycling initiatives and ness partnership with a
more than 20,000 Ocado account. The QR code inte- improve national recycling Japanese manufacturer of
Retail milk bottles scanned grated onto the milk bottles’ rates ahead of the govern- digital inkjet printers for a
further five years. The part-
by over 3,000 consumers labelling is scanned via the ment’s DRS scheme set to nership was initially forged in
using their smartphones app, the bottle disposed of in come into place in 2025. 2016 when the company inte-
grated Global Graphics
X-Rite, Pantone offer free Brand Software’s Harlequin Core SDK into its RIP software that
drives its printers. Since then, the companies have collabo-
rated to create a PDF Editor designed for rapid handling of
Color Assessment Profile complex PDF files. Harlequin Core has also evolved signifi-
cantly, with enhancements including color management
software from Global Graphics’ sister company ColorLogic,
offering high color quality on the market, as well as support
X-Rite and Pantone have for PDF 2.0 and CxF/X-4 (Color Exchange Format). Harlequin
launched a Brand Color Core is claimed to be the fastest RIP engine available on the
Assessment Profile program market and is the technology of choice for many digital
to help businesses envision press solutions due to its ability to deliver fast and accurate
brand colors reproduced pages.
across various types of pack- Zolemba has recently its
aging materials to ensure new website. With a focus
consistent branding.Cindy on e-commerce, orders can
Cooperman, VP of brand now be easily and quickly
global strategic accounts at arranged with just a few
clicks. In anticipation for the
X-Rite Pantone, said: 'Color The profile will be made using a brand’s specific color scheme future, the configurator for
consistency is critical in experts at X-Rite Pantone brands can gain peace of printed labels has been
brand recognition because renewed. The updated site
consumers often associate will create a personalized mind in their color decisions. allows customers to easily order printed labels in one
overview. New to the platform are the service levels. For
any color discrepancy with Color Assessment Profile Our goal is to empower experienced buyers, there is the 'Economy Class' service
product quality. Our Brand using a brand’s specific color brands with the necessary level, where the customer provides print files according to
Color Assessment Profile scheme, which brand manag- color data and insights to the submission specifications. With 'Business Class,' the
aims to alleviate this by help- ers can use to make better make informed color choices customer receives personal advice on their submitted
ing brands understand how informed decisions about and reduce time spent on files. The highest service level is 'First Class,' where pre-
press staff take care of file formatting and also provide
color will reproduce early in colors early in the design optional variable data printing lists or mosaic printing.
the design process before phase. Cooperman added: color adjustments, enhanc- The digital proof is then displayed as a 3D model, show-
color samples are even sent.' 'By leveraging X-Rite's color ing brand visibility and con- ing the roll winding, material properties, and appearance
Under the program, color libraries and digital tools, sumer engagement.' in a lifelike manner.
22 PrintWeek MENA February 2024 www.printweekmena.com