Page 6 - PWM2023_January

NEWS GCC/LEVANT/AFRICA

Moving Beyond Print With interpack

alliance in MEA
Saudi Xerox After showing its presence

in the region for the first time
with pacprocess MEA newly
Saudi Xerox offers compa- Xerox Workflow Central founded in 2019 as part of the
nies a host of services and platform is a cloud-based interpack alliance umbrella
tools to streamline their solution that takes the guess- brand, Messe Düsseldorf is
operations and move beyond work out of converting physi- now expanding its commit-
printing. The company cal and digital files into ment with a full cooperation
alliance with FoodAfrica
aspires to be the number one usable formats. Cairo trade fair.
choice of its customers, part- Workflow Central makes it An agreement to this effect
ners and business profession- easy to transform documents was signed by Wolfram N
als by helping them achieve instantly from any device, Diener, Chairman of the
ambitions through the most including PCs, tablets, Board of Management of
diverse array of leading docu- Saudi Xerox claims it helps companies to “digitize” and “digitalize” mobile devices and multi- Messe Düsseldorf Group,
ment technologies, products not. Digitization is all about research, post-pandemic function printers. Albert Aoun, Chairman &
and services that improve the data required for commu- office print volumes are 13% XMPie are software solu- CEO of IFP Egypt S.A.E. as
their work processes and nication, while digitalization lower than pre-pandemic well as Tamer Safwat,
business results. Saudi Xerox is the process of implement- print volumes. Businesses tions for some of today’s mar- General Manager and Dalia
claims it helps companies to ing the workflow that uses with 250+ employees are keting challenges. XMPie is a Kabeel, Director Operations
“digitize” and “digitalize”. the data. The digitization and experiencing greatest decline Xerox company. XMPie plat- of Konzept during
Although Xerox name is syn- digitalization are essential in printing habits. In such a form has many solutions that pacprocess MEA and
onymous with digital print- steps for Saudi companies to backdrop digital workflows feature the ability to create FoodAfrica Cairo 2021,
ing what Saudi Xerox offers is fall in line with Saudi and cloud services have personalized marketing cam- which took place simultane-
much more than printing. Arabia’s ongoing Vision 2030 become the norm for many paigns across several chan- ously at the Egypt
Saudi Xerox helps companies initiative. office workers, and these nels – print, Web, email, International Exhibition
to “digitize” and “digitalize”. Meanwhile, according to have further reduced the mobile, video and other Center in Cairo on
Sound similar? Well, they are Keypoint Intelligence’s need to print. media. December 12-14.
Viva Magenta is the Pantone Egypt promotes

color of the year 2023 paper production

Egypt’s Ministry of Public
The Pantone color of the Business Sector continues to
year for 2023 is Viva promote investment oppor-
Magenta 18-1750. A vivid tunities for companies affili-
and vibrant shade of red, ated with the ministry. As per
rooted in nature, chosen the directives of Mahmoud
precisely for its being natu- Esmat, Minister of Public
ral in an age where technol- Business Sector, the three
ogy is dominant. projects, valued at $322 mil- 3 projects, valued at $322 mn
Viva Magenta descends lion, include production of
from the red color family dried pulp boards from palm duplex cardboard production
and is inspired by the red of The Pantone color of the year for 2023 is Viva Magenta 18-1750 leaves and tree pruning waste line with a manufacturing
the cochineal, one of the tion and reproduction of industries; textiles, apparel, and cardboard and solar glass capacity of 66,000 tons
most precious dyes belong- consistent, accurate color beauty, interiors, architec- production lines. annually, about 220 tons per
ing to the family of natural anywhere in the world. tural and industrial design, The first project includes day, with estimated invest-
dyes, as well as one of the PANTONE MATCHING encompassing over 10,000 the production of dried pulp ment costs reaching $26 mil-
strongest and brightest ever. SYSTEM® organizes color boards with an estimated lion.
In 1963, Pantone revolu- standards through a propri- color standards across mul- production capacity of Another project of the
tionized the printing indus- etary numbering system tiple materials including 75,000 tons per annum, or ministry is to develop manu-
try with the colorful and chip format, which have printing, textiles, plastics, roughly around 250 tons per facturing capacity for ultra-
PANTONE MATCHING since become iconic to the pigments, and coatings. day. The estimated cost of the high-clarity solar glass for
SYSTEM®. This is an inno- Pantone brand. Pantone Standards are avail- project is about $102.7 mil- solar panel production. The
vative tool allowing for the Pantone’s color language able both digitally and phys- lion. The ministry is also production capacity is
faithful selection, articula- supports all color conscious ically. seeking to launch a covered 2,19,000 tons per annum.
6 PrintWeek MENA January 2023 www.printweekmena.com