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           Moving Beyond Print With                                                                interpack

                                                                                                   alliance in MEA
           Saudi Xerox                                                                               After showing its presence

                                                                                                   in the region for the first time
                                                                                                   with pacprocess MEA newly
            Saudi Xerox offers compa-                                          Xerox Workflow Central    founded in 2019 as part of the
           nies a host of services and                                       platform  is  a  cloud-based   interpack alliance umbrella
           tools to streamline their                                         solution that takes the guess-  brand, Messe Düsseldorf is
           operations and move beyond                                        work out of converting physi-  now expanding its commit-
           printing.  The company                                            cal and digital files into   ment with a full cooperation
                                                                                                   alliance with FoodAfrica
           aspires to be the number one                                      usable formats.       Cairo trade fair.
           choice of its customers, part-                                      Workflow Central makes it   An agreement to this effect
           ners and business profession-                                     easy to transform documents   was signed by Wolfram N
           als by helping them achieve                                       instantly from any device,   Diener, Chairman of the
           ambitions through the most                                        including PCs, tablets,   Board of Management of
           diverse array of leading docu-  Saudi Xerox claims it helps companies to “digitize” and “digitalize”  mobile devices and multi-  Messe Düsseldorf Group,
           ment technologies, products   not. Digitization is all about   research, post-pandemic   function printers.   Albert Aoun, Chairman &
           and services that improve   the data required for commu-  office print volumes are 13%   XMPie are software solu-  CEO of IFP Egypt S.A.E. as
           their work processes and   nication, while digitalization   lower than pre-pandemic     well as Tamer Safwat,
           business results. Saudi Xerox   is the process of implement-  print volumes. Businesses   tions for some of today’s mar-  General Manager and Dalia
           claims it helps companies to   ing the workflow that uses   with 250+ employees are   keting challenges. XMPie is a   Kabeel, Director Operations
           “digitize” and “digitalize”.   the data. The digitization and   experiencing greatest decline   Xerox company.  XMPie plat-  of Konzept during
           Although Xerox name is syn-  digitalization are essential   in printing habits. In such a   form has many solutions that   pacprocess MEA and
           onymous with digital print-  steps for Saudi companies to   backdrop digital workflows   feature the ability to create   FoodAfrica Cairo 2021,
           ing what Saudi Xerox offers is  fall in line with Saudi   and  cloud services  have   personalized marketing cam-  which took place simultane-
           much more than printing.   Arabia’s ongoing Vision 2030   become the norm for many   paigns across several chan-  ously  at  the  Egypt
           Saudi Xerox helps companies  initiative.    office workers, and these   nels – print, Web, email,   International Exhibition
           to “digitize” and “digitalize”.   Meanwhile, according to   have further reduced the   mobile, video and other   Center in Cairo on
           Sound similar? Well, they are  Keypoint Intelligence’s   need to print.  media.         December 12-14.
           Viva Magenta is the Pantone                                       Egypt promotes

           color of the year 2023                                            paper production

                                                                               Egypt’s Ministry of Public
            The Pantone color of the                                         Business Sector continues to
           year for 2023 is Viva                                             promote investment oppor-
           Magenta 18-1750. A vivid                                          tunities for companies affili-
           and vibrant shade of red,                                         ated with the ministry. As per
           rooted  in nature,  chosen                                        the directives of Mahmoud
           precisely for its being natu-                                     Esmat, Minister of Public
           ral in an age where technol-                                      Business Sector, the three
           ogy is dominant.                                                  projects, valued at $322 mil-  3 projects, valued at $322 mn
            Viva Magenta descends                                            lion, include production of
           from the red color family                                         dried pulp boards from palm   duplex cardboard production
           and is inspired by the red of   The Pantone color of the year for 2023 is Viva Magenta 18-1750  leaves and tree pruning waste   line with a manufacturing
           the cochineal, one of the   tion and reproduction of  industries; textiles, apparel,   and cardboard and solar glass   capacity of 66,000 tons
           most precious dyes belong-  consistent, accurate color  beauty, interiors, architec-  production lines.  annually, about 220 tons per
           ing to the family of natural   anywhere in the world.   tural and industrial design,   The first project includes   day, with estimated invest-
           dyes, as well as one of the   PANTONE MATCHING   encompassing over 10,000   the production of dried pulp   ment costs reaching $26 mil-
           strongest and brightest ever.  SYSTEM® organizes color            boards with an estimated   lion.
            In 1963, Pantone revolu-  standards through a propri-  color standards across mul-  production capacity of   Another project of the
           tionized the printing indus-  etary numbering system   tiple materials including   75,000 tons per annum, or   ministry is to develop manu-
           try with the colorful   and chip format, which have   printing, textiles, plastics,   roughly around 250 tons per   facturing capacity for ultra-
           PANTONE MATCHING      since become iconic to the   pigments, and coatings.   day. The estimated cost of the   high-clarity solar glass for
           SYSTEM®. This is an inno-  Pantone brand.   Pantone Standards are avail-  project is about $102.7 mil-  solar panel production. The
           vative tool allowing for the   Pantone’s color language  able both digitally and phys-  lion. The ministry is also   production capacity is
           faithful selection, articula-  supports all color conscious  ically.   seeking to launch a covered   2,19,000 tons per annum.
           6 PrintWeek MENA January 2023                                                    
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