Page 7 - PWM2023_January

XEROX MEA PROFILE

Expand Beyond CMYK with a proven

innovator – Xerox

B help you grow faster and get noticed. Increasing innovation
eyond CMYK is a driving force in the marketplace that can

in print enhancement technologies lets you amplify a wide
array of print jobs with stunning, business-driving digital
special embellishments. Xerox MEA explains that print pro-
viders need to earn more from fewer jobs and to differentiate their
businesses from the competition. Digital enhancements – like gold,
silver, white, clear and fluorescent colors can provide both increased
profits and a competitive advantage. Xerox’s market leading Beyond
CMYK portfolio provides print professionals opportunity for digital
print enhancements - from the large volume print shop, to light pro-
duction and into the office space. Beyond CMYK technology is the
stuff of imagination. Go beyond colour. Bring print to life with glitter-
ing golds, stunning silvers, vibrant fluorescents and versatile layers of
white and clear.
The opportunity is huge as printers can jump ahead with a 27% com-
pound annual growth rate and earn more with margins ranging from
50% to 400%; and buyers will pay a premium of 24% to 89%. The
application possibilities are virtually limitless. As the market recovers,
print providers need to convert less volume into more value and dif-
ferentiate from their competition.
y Growth opportunity: Print enhancement is the fastest growing segment
y Page value: Print buyers are willing to pay a premium of 24% to in print. (KPI)
89% over CMYK for digital print enhancements. (KPI)
y More with less: Profit margins on digital enhancements are between 50
y Enhancement opportunity: By the end of Q4, promotional printing, and 400 percent versus ordinary print. (KPI – Beyond CMYK)
including direct mail, brochures, books, signage and catalogs, is y Enhance existing business: Promotional print applications such as: bro-
expected to approach 2019 levels. These applications are in high chures, business cards, stationery, menus and signage are the most
demand for digital embellishments. (Keypoint)
common category for embellishments and standard applications for
y Remain competitive: In a global survey, half of all print providers most commercial print providers. (KPI)
say specialty colors are a must-have for their businesses. (KPI)
y Market opportunity: Gold, silver, white, clear are the most sought-after
y Insource, not outsource: Grow margins, save time and cost by add- digital enhancements. (KPI)
ing print enhancements inhouse and not outsourcing client work.
Expand Beyond CMYK with a proven innovator – Xerox
y Xerox has the broadest portfolio of Beyond CMYK offerings giving
customers access to digital enhancements from the large volume Speciality dry inks mean differentiation. Digital technologies open up
print shop, to light production and into the office space. new opportunities for rich layering and eye-catching embellishments, all
while maintaining digital print’s advantages – short runs, quick turna-
y Designer options: Xerox Beyond CMYK offerings can automate rounds and high-impact personalisation. Xerox offers the widest range of
adding digital enhancements without a designer or print whatever digital embellishment capabilities. Expand Beyond CMYK with business-
can be imagined using a designer or creative agency. driving differentiators: White Dry Ink for the Xerox® iGen® 5 Press more
than doubles the brightness and opacity of competitive inks; The Xerox®
y Scalable: Xerox technology is scalable with new innovations and
colors being added to platforms without the need to buy a new Iridesse® Production Press – the world’s first inline, sixcolour digital plat-
press.• Affordable: Primelink and Versant 180 Adaptive Kits can be form – can run two embellishments in a single pass with CMYK; Xerox®
added at a quarter of the cost of purchasing a stand-alone new Adaptive CMYK+ Kits enable up to seven speciality colours on an existing
CMYK+ device. device, enabling instant digital print enhancements – and up to four spe-
ciality colours in a single pass.
y Unlimited Palette: No one can offer the range of colors, varnishes, For more than 100 years, Xerox has continually redefined the workplace
mixed metallics, extended gamut, media options and single pass experience. Harnessing their leadership position in office and production
digital enhancement technology of the Xerox portfolio of Beyond print technology, they have expanded into software and services to sus-
CMYK offerings. tainably power today’s workforce. Today, Xerox scientists and engineers
are continuing our legacy of innovation with disruptive technologies in
y Digital print enhancements increase profitability, delivering higher
margins on fewer pages with a broad set of premium applications. digital transformation, augmented reality, robotic process automation,
additive manufacturing, Industrial Internet of Things and cleantech.
www.printweekmena.com January 2023 PrintWeek MENA 7