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FESPA MIDDLE EAST NEWS

“Platform to meet target audience”

Waqas Sabir, the CEO of about it. No doubt, FESPA the need for printed materi-
Desert Sign Trading LLC, Middle East will set the als such as packaging, bro-
said: “We take FESPA trend to lift and educate new chures, and labels has
Middle East as this will be dimensions in the printing increased. The way business
the best stage for buyers and industry in Gulf corporation is shaping up digital tech-
sellers to meet and to attract council countries, the nology will influence equip-
target audience for the pro- Middle East, South Asia and ment investment among
motion of our products and Africa.
brands. Being a globally “Analytics shows there is a customers as it provides
renowned name in the print big scope and a wonderful more flexibility in speed in
industry, FESPA will be the future for the printing production, quality and
right step in the Middle East industry in the Middle East. uniqueness.
and set a platform for exhibi- “We will showcase our latest digital printer technology at event” And FESPA Middle East is “This can now be
tors, suppliers, distributors, the right path to grow with. achieved through digital
software media, consumable and communicate key mes- announce that we will show- Discover the future of print- technology advancements.
product suppliers for media sages to a more receptive case our latest digital printer ing and signage at FESPA It’s not only about simply
and textile, digital media, audience. Exhibition partici- technology and digital sig- Middle East with our latest printing; technology shapes
creative art workers, interior pation can help us meet with nage innovations at FESPA items featuring state-of-the- the effective use of a human
designers and visual com- customers who are proac- Middle East. Visit our exhi- art DTF technology. Join us resource, creating more
munication professionals. tively looking for a deal, bition stand to experience for an exclusive preview of
“Trade shows like FESPA which will result in being the future of printing and innovation in action. variety that could be quickly
offer several benefits to our able to collect more leads. signage technology first- “One of the factors con- produced, making changes
business. Unlike other mar- Create more chances we get hand!” This is the first time tributing to the Middle East and reproducing. Printing
keting activities, exhibitions a reliable pool of interested we are participating in the printing industry’s growth is equipment is used to pro-
and trade shows offer a wide customers to reach out to inaugural FESPA Middle e-commerce after the pan- duce many different prod-
platform for brands to show- after the show. East event as an exhibitor, demic. As more businesses ucts through various
case products and services “We are thrilled to and we are very excited establish online presence, printing machines.”

“A perfect opportunity to showcase our latest innovations”

Mohammad Asa’ad, Sales East 2024. Proofing, 3d printing,
Manager (Middle East) of “Our latest Participation Textile printing, digital
Flex Europa, says: “FESPA in FESPA London 2013 label printing, web-to-print
Middle East 2024 provides allowed us to gain valuable
an excellent platform for us insights into market trends and in-house printing. It’s
to showcase our innovative and emerging technologies. essential to stay informed
products and services to a Educational sessions, work- about industry develop-
diverse audience, our pres- shops, and discussions pro- ments, technological
ence will be blended with vided a broader
enthusiastic visitors and understanding of the indus- advancements, and global
positive feedback. FESPA try landscape, helping us economic trends for a more
Middle East 2024 will serve stay ahead of the curve. accurate assessment of the
as the perfect platform for “Digital Label printers and print business in specific
launching new products and “We aim to leave a lasting impression on our audience”: Asa’ad Finishers, Eco-Solvent and
showcasing our latest inno- “We aim to leave a lasting ties during the event, UV black back Textile, PVC- regions during 2024-2025.
vations. Live demonstra- impression on our audience comprehensive strategies to free Products, and Consulting with industry
tions and hands-on and generate excitement enhance our brand visibility experts and monitoring reli-
experiences will be a key around our products, we at the event, prompt follow- Sustainable solutions are our able sources for market
focus to ensure that attend- planned Innovative Booth ups with leads generated new launches. We will
ees get a firsthand look at the Design, Product Launches during the event, Looking announce new products at insights will provide a
unique features and benefits and Demonstrations, strate- forward to a successful and the event. Packaging print- clearer understanding of the
of our offerings. gic networking opportuni- rewarding FESPA Middle ing and smart packaging, evolving landscape.”

www.printweekmena.com January 2024 PrintWeek MENA 19