Page 20 - PWM2023_November EBook

NEWS FESPA

FESPA Middle East 2024 expands

floorspace adding a third hall

F East event (29 – 31 January 2024 at the Dubai Exhibition
ESPA has increased the size of its inaugural FESPA Middle

Centre) by 40%, adding a third hall to the exhibition. The
decision follows significant interest in the event from global
suppliers and regional distributors.
To date, a range of global suppliers and regional distributors, repre-
senting over 130 brands have confirmed their presence at the event.
Delegates will see digital wide format, screen and textile printing
hardware, software, media and consumables, as well as printed and
non-printed signage solutions. Newly confirmed Platinum Sponsor
Signtrade has taken a significant space to showcase solutions from
over 30 brands, including 3M, Cosign, HP, Star Flex and SwissQprint.
Yasin Merchant, Managing Director of Signtrade, comments,
“FESPA shares our vision and commitment to delivering unparalleled
quality and innovation to the thriving Middle Eastern market, so our
participation in FESPA Middle East 2024 was certain. The event ena-
bles market expansion, enhances brand recognition, fosters business
growth and delivers valuable industry insights.”
Yasin continues, “We’re thrilled about our participation as FESPA
Middle East coincides perfectly with our 35th anniversary. This gives Following the success of the FESPA Leadership Exchange (FLEX) in March
us a fantastic platform to celebrate new partnerships, unveil the latest 2023, the second edition will be hosted on 30 January 2024 at FESPA Middle
technology, and highlight our ongoing commitment to innovation. East. FESPA Board Members Christophe Aussenac, Christian Duyckaerts,
Sustainability will be a key focus on our stand, reflecting our commit- Alberto Masserdotti and FESPA CEO Neil Felton will facilitate a knowledge
ment to educating and empowering our customers to adopt sustaina- exchange with the aim of sharing their specialist expertise and global market
ble practices. We will showcase eco-friendly materials, energy-efficient insights. The sessions are free to attend for visitors and will cover market
equipment, and waste reduction solutions.” trends highlighted in the recent FESPA Print Census, sustainability and new
Bazil Cassim, FESPA Regional Manager, Middle East & Africa, com- technologies.
ments, “We’ve committed to another exhibition hall due to the over- Located in North Hall 1B of the Dubai Exhibition Centre, the Sustainability
whelming demand and interest from the industry. Since opening Spotlight material showcase will provide actionable and educational advice
visitor registrations, we’ve seen a really positive response from regional with a display of environmentally responsible graphics and textile material
stakeholders interested in attending the event. We now have a very samples. Each substrate will feature an information card so participants can
strong line-up of exhibitors confirmed for our first event here in the learn more about its sustainable attributes. In partnership with ReBoard
Middle East. And with it, we’re one step closer to fulfilling our goal to Technology, the entire showcase area will be built using recyclable and reus-
expand FESPA’s presence in this region and better support the grow- able materials.
ing speciality print and signage market here.” FESPA Middle East will also host the first World Wrap Masters Middle East
regional competition, where vehicle wrappers will compete for the champion
Educational programme title and a spot in the 2024 World Wrap Masters Final in Amsterdam, the
While visiting the exhibition, participants also have access to a variety of Netherlands. The competition will feature a series of timed events requiring
educational opportunities throughout the three-day event. competitors to wrap cars and surprise objects against the clock. The competi-
Delegates to FESPA Middle East can join a series of interactive Colour tion will be sponsored by Avery Dennison, Mactac and Wrapstock and judged
Confidence workshops on colour management hosted by Marco Roos, by vehicle wrap experts Ole Solskin, Kiss Lajos and Ivan Tenchev. Visitors
CEO and Founder of ColorBase, on 29 January. The first session (10:30 – interested in vehicle wrapping can also access free daily training workshops
12:30), aimed at print operators, will cover insights and practical guidance and demonstrations.
on colour management with the view to enhance consistency, diagnose Members of FESPA’s national Associations and FESPA Direct members
issues, and implement effective solutions. The second session (14:30 – also benefit from free access to the Club FESPA lounge. Visit: https://www.
16:30) will address sales professionals and offer actionable advice on effec- fespa.com/en/become-a-member/fespa-direct. For more information about
tively communicating with and navigating customer expectations around the exhibiting opportunities, visit: https://www.fespamiddleeast.com/exhib-
colour quality and repeatability. iting/why-exhibit.

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