Page 9 - PWM2024_OCTOBER EBook

PROFILE NEWS

Wrexham AFC PressOn and off the

pitch with HP’s stadium wraps

A club have worked with long term HP customer, PressOn,
s Wrexham AFC’s Global Technology partner, the football

one of the UK’s leading Large Format Print firms, for the
design and installation of new graphics within the STōK Cae
Ras football stadium.
With a portfolio including a HP Latex 3600 and HP Latex R2000,
PressOn are experts when it comes to producing high quality digital
prints for both outdoor and indoor settings.
The job required custom made wraps to be designed, developed, and
installed for a variety of spaces within Wrexham AFC’s stadium,
including the corridors leading to the player dressing rooms - which
was no match for the Kent-based company who are vastly experienced
in printing for diverse surfaces and challenging environments.
The designs created had to highlight the legacy, achievement and
history of the Football Club to every player who will walk through the
corridors over the next few years – as Wrexham seek to continue their
journey climbing the divisions.
Working in conjunction with the HP teams, PressOn were tasked visibly bold and impressive, but with its eco credentials this work under-
with developing a vibrant design spanning several areas within the lines Wrexham AFC’s commitment to enhance the stadium in a more sus-
lower Wrexham Lager Stand and, more importantly, a design that
tainable manner.
spans into a new, exciting era for Wrexham AFC, as the Club contin- “The latest designs embody our well-stated ambitions, within the Club’s
ues their trajectory in improving both on and off the pitch. Club brand- mission statement, of matching progress on the pitch with the progression
ing, and some much needed colour were absolute essentials, all we have made on it. As we look to continue climbing the footballing pyra-
strategically chosen to boost player morale and create a powerful pre- mid, projects like this with HP and PressOn help us to elevate the stadium
game atmosphere that ignites their competitive spirit. in parallel and transform these spaces through innovative design with HP
The HP Latex 3600, and Latex R2000 guarantees robust quality Latex technology.”
large format printing at every speed for dedicated application produc- “We have a vast amount of experience in using HP Latex technology
tion. With such versality set ups offering premium indoor and outdoor having invested in our first latex printer in 2008 - now we are 100% HP
prints, and roll widths ranging up to 3.2m, it’s no surprise that PressOn Latex printers.” Andy Wilson, Managing Director of PressOn. “The sus-
have invested in these products for a number of years now. tainable inks, which are water based, cooperate well with the materials
Moreover, HP Latex inks are amongst the most environmentally w¬¬¬e use. This project was for installation onto walls within corridors.
friendly in printing. With the investment in HP Latex printing tech- From the submission of artwork to the required installation date, we had
nology, the designs are water-based and provide a sustainable printing a small production window and we had no qualms in meeting the dead-
method when compared to typical UV and solvent based print tech- line, which other print technologies would not have been suitable for due
nologies. Unlike typical UV and solvents, HP Latex inks emit no to the confined spaces and odours the print would have emitted”.
odours and eliminate exposure to chemicals from reactive monomers With projects like the Wrexham AFC stadium designs, HP and PressOn
and ozone generation. continue to push the boundaries and capabilities within print technology.
This all aligns to HP’s, PressOn’s and Wrexham AFC’s long-term This is amidst the continued investment, research, and development into
sustainability objectives. In 2021, Wrexham AFC co-owners, Rob water-based print technology leveraged by the HP Latex portfolio.
McElhenney and Ryan Reynolds, outlined in a mission statement their To learn more about HP Latex printing technology, visit https://www.
commitment, “to a more ecologically-sustainable version of the Club hp.com/gb-en/printers/large-format/latex-printers.html
With HP Latex Technology you can print on virtually any substrate to
and stadium.” create signage, vehicle wraps, décor, stickers, posters, and more. From
Wrexham AFC Executive Director Humphrey Ker said, “We’re vehicle graphics to stunning outdoor displays, textiles, and more, HP
thrilled with the design that has been printed across the corridors and Latex Solutions provides an extensive range of applications to diversify
player tunnel within the STōK Cae Ras. Not only is the finished piece
your skill set.
www.printweekmena.com October 2024 PrintWeek MENA 09