Page 25 - PWM2023_December EBook

PACKAGING NEWS

Coca‑Cola imagines year 3000 Xsys announces
new CEO
with AI‑powered QR codes Oliver Dohn as the new
Xsys has appointed

chief executive officer
(CEO) of Xsys. Departing
Coca‑Cola has released featuring violet, magenta CEO Dagmar Schmidt has
Y3000 Zero Sugar co‑cre‑ and cyan against a silver played a leading role in the
ated with human and artifi‑ base gives a futuristic feel. company for over 25 years,
cial intelligence by The Spencerian Script fea‑ holding multiple executive
understanding how con‑ tures a connected matrix positions, including as the
with fluid dot clusters that
sumers envision the future merge to represent the group‑wide chief transfor‑
through emotions, aspira‑ human connections of the mation officer, chief oper‑
tions, colors and flavors. future planet. ating officer, and since
The on‑pack AI powered Consumers can scan an
QR code offers consumers on‑pack QR code to access February 2022 as the CEO.
an immersive experience to the Coca‑Cola Creations During her tenure she suc‑
imagine what the future The QR code offers consumers an immersive futuristic experience Hub, where they can filter cessfully led the carve‑out
tastes and feels like and pur‑ photos through the custom of the company from Flint
chase fashion brand The zero‑sugar offering equally futuristic—and Y3000 AI Cam to envision Group and transformed the
what their current reality
Ambush merchandise. will be available for a lim‑ optimistic—visual identity. could look like in the future. business into a global leader
Consumers’ perspectives ited time in select markets. Co‑created with artificial And the futuristic fun will in the flexographic printed
from around the world, Consumers in the United intelligence, the design continue in real life through packaging industry.
showcases liquid in a mor‑
combined with insights States and Canada can also phing, evolving state, com‑ the Y3000 capsule collec‑ Dohn succeeds Schmidt
gathered from artificial reach for an original taste municated through form tion, co‑created with the as CEO of Xsys and joins the
intelligence, helped inspire version of Coca‑Cola and color changes that fashion brand Ambush Board of Directors. Dohn
Coca‑Cola to create the Y3000. Coca‑Cola Y3000 emphasize a positive future. founded by designer Yoon most recently was the CEO
unique taste of Y3000. Zero Sugar sports an A light‑toned color palette Ahn. of Felss Group.
Reproflex adds second Esko CDI Fedrigoni’s premium

Crystal XPS line self‑adhesives

Reproflex Scandinavia Fedrigoni Self‑Adhesives
(Reproflex) has boosted its has improved its range of pre‑
production capacity by add‑ mium self‑adhesives materi‑
ing a second Esko CDI a l s w i t h n e w
Crystal 5080 XPS to its high‑performance adhesive,
platemaking facility in designed to create high‑per‑
Denmark just three years formance neck labels for the
after first acquiring the tech‑ wine and spirits sector.
nology. Using a high‑performance
adhesive means it is no
T h o m a s B o r g e longer necessary to reduce high-performance adhesive
Christensen, CEO of the grammage of the faces‑
Reproflex, said: ‘Since 2020, Company boosts capacity with a second Esko CDI Crystal 5080 XPS tock, therefore ensuring opti‑ Maintaining the features of
the facestock means added
we have used the combina‑ mum adhesion and that all
tion of integrated Esko soft‑ our print house partners and ing brand owners, Reproflex the special features of the value to the combinations of
ware and hardware to deliver their clients have enjoyed the uses the combination of the materials are preserved like the neck label and the main
plates that surpass all our cus‑ exceptional quality and relia‑ Esko CDI 5080 Crystal plate embossing or special tex‑ label, which is a key factor for
tomers’ expectations. We are bility delivered by this tech‑ imager, the XPS 5080 Crystal tures. designing high‑quality coor‑
delighted to now announce nology. This new investment exposure unit and Print This means that the dinated packaging and giving
this significant milestone, enhances our backup capa‑ Control Wizard software to appearance and structure of each bottle a premium
making a strategic invest‑ bilities and delivery reliabil‑ optimize the quality of its the facestocks remain per‑ image. The synergy with
fectly intact and textured
ment in our commitment to ity while extending the plate production. The invest‑ papers such as ‘Cotone’ and Fedrigoni Paper allows for
delivering excellence to our opportunity for our clients to ment enables Reproflex to ‘Constellation Jade Raster’ the use of all kinds of quality
customers by acquiring our transition to Crystal.’ streamline its flexo can stand out in the design of papers, resulting in a combi‑
second Crystal/XPS line from Supplying flexo plates to platemaking with an efficient sophisticated neck labels, nation of select papers and
Esko. more than 16 countries for a workflow, while also produc‑ conveying their original vis‑ innovative self‑adhesive
‘Over the past three years, range of customers, includ‑ ing plates of high quality. ual strength to the full. materials.
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