Page 24 - PWM2023_December EBook

NEWS UAE

FESPA Middle East 2024 - Preview

In less than two months, Hosted by ColorBase and (FLEX) on 30 January 2024
we’ll be opening the doors to its founder and CEO, Marco at FESPA Middle East. The
the inaugural FESPA Middle Roos, we’re running free, first FLEX we hosted in
East 2024 at the Dubai interactive Colour Dubai in March 2023 was a
Exhibition Centre, UAE (29 Confidence workshops on huge success so we’re
- 31 January 2024), writes colour management on 29 pleased to be back with this
Bazil Cassim, FESPA January. The first session format. Our very own
Regional Manager, Middle (10:30 – 12:30) will be FESPA Board Members
East and Africa. aimed at print operators and Christophe Aussenac,
“Many global suppliers will cover insights and prac- Christian Duyckaerts,
and regional distributors are tical guidance on colour Alberto Masserdotti and
FESPA CEO Neil Felton will
already confirmed for the management with the view facilitate a knowledge
event and, as of November Inaugural FESPA Middle East 2024 will be held in January in UAE to enhance consistency, exchange to share their spe-
2023, over 130 brands are diagnose issues, and imple- cialist expertise and global
already being represented. media and consumables. Philips Digital Signage, ment effective colour man- market insights.
Delegates will see print and Confirmed distributors Pongs, Rhino, SwissQprint, agement solutions. The “The sessions are free to
signage solutions from event include Flex Europa, Blue Valiani and many more. second session (14:30 – attend for visitors and will
sponsors Signtrade, Epson Rhine, ADS, Strings “Supporting our commu- 16:30) will address sales pro- cover sustainability, new
and CMYK and hardware International, Quantum nity with educational and fessionals and offer technologies in AI, person-
from leading exhibiting Digital, Al Shabak, Desert inspirational guidance to aid actionable advice on effec- alisation, automation and
brands including Brother, Sign, Helios Business their business growth is at tively communicating with market trends highlighted
IECHO, Mimaki, Roland Systems, Magic Trading Co., the heart of what we do at and navigating customer in the recent FESPA Print
DG and Vanklaser. Aerolam, and Wellcare Advertising, FESPA, so we’re pleased to expectations around colour Census.”
Avery Dennison, BestSub, representing global brands, offer our visitors a range of quality and repeatability. For more information and
Boyang, MacTac and including HP, 3M, educational features, as well We’re also hosting the sec- to register, visit https://
Mecolour are among the Metamark, Graphtec, as networking opportunities ond edition of our FESPA www.fespamiddleeast.com/
companies presenting Mutoh, Onyx, Orafol, with global industry experts. Leadership Exchange and use code FMEM412.

Epson research reveals climate change as a critical global issue

This year’s Epson’s Climate Change” (57% in the UAE, and far above the global aver-
Reality Barometer captures 43% in Saudi Arabia, and age of 47%.
the views of over 30,000 peo- 62% in Egypt) among the top =“With their youthful,
ple in 39 markets to better three pressing global issues, technology-centric popula-
understand global responses alongside “Rising Prices” tions and government focus
to climate change. Results (50% in the UAE, 60% in on increasing sustainability
reveal that respondents in Saudi Arabia, and 62% in and adopting alternative
the UAE, Saudi Arabia, and Egypt), and “Poverty” (42% energy sources, it’s refresh-
Egypt are among the world’s in the UAE, 41% in KSA, and ing to see the UAE, Saudi
Top 10 most optimistic that 39% in Egypt). Arabia and Egypt among the
climate change can be solved. =Optimism about whether Top 10 most optimistic coun-
=More people in the GCC UAE is one of the countries optimistic on averting climate disaster a climate disaster can be tries about averting climate
and North Africa now cite cli- averted in our lifetime is seen disaster,” said Neil
mate change as a major global Barometer is published as across the world. at the highest global levels in Colquhoun, President,
issue than any other – and evidence grows of cata- =The increased focus on the GCC and MENA region, Epson EME. “With COP28
that technology is seen as a strophic climate change: the environment due to with 79% of people surveyed in the UAE just days away,
key enabler in solving the cri- with record high sea temper- events such as COP28 taking in KSA reporting as optimis- the focus must be on corpo-
sis. atures; record low levels of place in UAE this year is tic – the highest rate of cli- rate and personal accounta-
=Now in its third year, Arctic and Antarctic sea ice; likely to explain many partici- mate optimism across all 39 bility to combat climate
Epson’s Climate Reality and extreme climate events pants citing “Climate markets surveyed by Epson change.”

22 PrintWeek MENA December 2023 www.printweekmena.com