Page 26 - PWM2023_December EBook

NEWS PACKAGING

Avery Dennison IN BRIEF

Tower Products has earned
certification by the NSF for
launches DPPaaS SmartFlex Flexo Wash Plus.
This product is an outstand-
ing cleaning technology for
inks featuring a low VOC con-
Avery Dennison has water-based flexographic
tent, minimal odor and a
launched DPP as a Service hi g h fl a s hpoi n t .NS F
(DPPaaS) to help brands pre- International was founded in 1944 as the National
pare for forthcoming EU leg- Sanitation Foundation (NSF) to standardize sanitation and
islation on Digital Product food safety requirements. NSF is an accredited, independ-
ent third-party certification body that tests and certifies
Passports (DPPs).The phased products to verify they meet public health and safety
introduction of DPP will be standards. Products that meet these standards bear the
driven by the European NSF mark, which will appear on the product label.
Commission’s Circular The phased introduction of DPP will be driven by the EC's CEAP SmartFlex Flexo-Wash Plus has been developed to offer
minimal odor and a high flashpoint for water-based con-
Economy Action Plan ventional ink and most UV inks without harsh solvents.
(CEAP) in key sectors begin- company currently tracks 30 vices – providing brands with The product can be used by hand, in plate cleaning
ning in 2027, including billion items across the sup- a holistic approach as it pre- machines and in hot and ultrasonic tanks. ‘The certifica-
apparel and textiles, batteries ply chain for global brands, pares for DPP. DPPaaS is a tion gives the customer another level of assurance that
the cleaning product that they are using on plates and
part of Avery Dennison’s
and electronics. capturing information vital larger digital solutions port- equipment is deemed safe to use in a food environment.
As an associate member of for DPP, including carbon folio, which connects the It is particularly important in the corrugated marketplace,
the CIRPASS consortium, footprint data, origins of physical and digital worlds but it also applies to any food packaging printing process,’
advising the EU on the materials and re-use instruc- through its intelligent labe- said the company in a statement.
scheme’s implementation, tions. ling and atma.io-connected Plastrela, Brazil, has created a
Avery Dennison has first- Burton Snowboards is the product cloud platform. snack size pet food standup
hand knowledge of what will first customer to use the new Burton Snowboards is a pur- pouch (SUP) for its customer,
Avery Dennison on-demand
be needed in the months end-to-end service that is a pose-led brand rooted in brand owner Adimax, that
can be easier to recycle than
ahead and is uniquely posi- solution comprising consul- snowboarding and the out- traditional PET/PE SUP struc-
tioned to advise brands on tancy, hardware, software, doors. It already uses digital tures. The challenge was to
the required digital solutions. digital ID technology, physi- solutions from Avery replace a conventional multi-
Additionally, via atma.io, the cal labels and support ser- Dennison. layer structure consisting of a
polyethylene terephthalate (PET) substrate and a polyethyl-
ene (PE) sealant with a new mono-material PE//PE packag-
One Water used QR codes to ing that could be easier to recycle. Chih Ming, technical
manager, Plastrela, said: ‘The biggest challenge in changing
incentivize recycling the SUP packaging from a transparent PET structure lami-
nated with PE film into a PE//PE structure was the format-
ting and machinability of the film in the cutting-welding
equipment. Based on our experience, the production of SUP
packaging requires a high sealing temperature in the seal-
Polytag has partnered with ing bar and as a result polyester film is usually used in the
One Water, one of the lead- packaging structure.’
ing ethical hydration brands
in the UK, to introduce Beontag has released a Life
unique QR codes printed Cycle Assessment (LCA) of its
onto selected products to Linerless VIP label, which
achieved a 35 percent reduc-
incentivize recycling and tion in carbon footprint
provide invaluable insight throughout the label’s entire
into the lifecycle of the life cycle compared to a
brand’s packaging. The col- product with the liner of the
same application.Beontag’s report shows that the
laboration, which follows Recycling tech company Polytag has partnered with One Water Linerless VIP label reduces material inputs and waste,
Polytag’s successful partner- enabling progress in packaging-related environmental
ships with some of the big- website, which is dedicated inspire new campaigns and performance and marking an important step forward for
make recycling even more
to the company’s philan-
gest UK-based supermarkets thropic activities. The dis- rewarding for customers. the company and its clients’ ESG goals. The main distinc-
tion between a regular label and a Linerless VIP label lies
will provide One Water with creetly placed QR codes Polytag technology also deliv- in the absence of a liner, which reduces the PSA layers.
a versatile marketing tool and enable One Water to take a ers an opportunity to The conventional version has four layers, while Linerless
set the stage for a new step towards ensuring that its improve the understanding VIP labels have only three. Through a comprehensive LCA
approach to traceability. bottles can be traced through of where products are pur- adhering to ISO 14040 and ISO 14044 standards, the
Linerless VIP label showed a 35 percent carbon footprint
When consumers scan the supply chain. Polytag chased, consumed, and dis- reduction compared to a product with the liner of the
Polytag’s GS1 Digital Link technology provides lifecycle posed of and how each same application, with benefits across every phase of its
QR codes, they will be trans- data that can help inform a person interacts with the life cycle.
ported to the One Water sustainability strategy, packaging.
24 PrintWeek MENA December 2023 www.printweekmena.com