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TECHNOLOGY REPORT






      and regulatory compliance helps com-  where companies make false or exaggerated claims about the   Tips to become ESG-compliant
      panies stay ahead of regulations, avoid   environmental benefits of their products or services. And non-  For those wanting to become ESG-
      fines and legal issues while also contrib-  compliance can result in enforcement action by the CMA,   compliant, the advice from Harris is to
      uting to societal goals. This, emphasises   including fines and legal action.    take time to understand relevant ESG
      Harris, is “particularly important for                                           regulations, develop a comprehensive
      the environmental impact of print   What ESG can do                              ESG strategy, engage stakeholders,
      products as it is part of a company’s   So, should print firms get onboard with ESG? Are they being   implement robust data collection and
      brand and therefore has to reflect their   forced to? Can they just ignore it?   reporting, ensure good governance and
      own value”.                       From Harris’ perspective, it’s certainly true that businesses   train and educate employees. He also
        But there is another function of ESG   have different motivations towards ESG, and he notes too that   recommends engaging in continuous
      – that sustainable practices often lead   the size of business is important as he says that legislation   improvement, third-party certification
      to greater efficiency, such as reduced   applies according to turnover and headcount.  and preparing for scrutiny.
      energy usage and waste, which can   However, he says that customers usually drive printers to do
      lower costs and improve profitability.  more. “Certain segments are pushed hard because of the envi-  Case study: Arc-UK Technologies
        In essence, Harris says that ESG is   ronmental impact of the product that is supplied.” He points to a   Arc-UK Technologies is a print,
      increasingly viewed as not only good   business card having a miniscule level of CO2e compared with a   design, signage, and document scan-
      for society but also for business perfor-  retail display, which is why “customers maybe more focused on   ning company headquartered in
      mance “making it a critical considera-  the biggest contributors.”               Dartford. Darren Moorhouse, sales
      tion for modern companies”.       Putting the matter into context Harris says that “all packag-  director, reckons that ESG factors are
        He worries, though, that the UK is   ing, display materials, books, magazines, direct mail, plastic   increasingly recognised as essential for
      lagging behind the rest of the developed   based products, clothing and transport are areas that see lots of   long-term business credibility and sus-
      world in relation to regulations. Even   focus. So, if a printer produces a product for a retailer or a bank,   tainable business development.
      so, he thinks that there’s more to story   they can expect to have advanced ESG practices. Alternatively, if   Moorhouse offers several tips to
      than legal sticks: “Laws are typically   a printer produces a menu for a local burger joint, there will be   firms looking to become ESG-
                                                                                       compliant. He says to “start small with
 Making sense of ESG  employment law or waste disposal, but   to winning or retaining customers. He gives the instance of   achievable goals and gradually expand
                                      less focus there”.
      adhered to around areas such as
                                        Overall, he thinks that having a strong ESG strategy is critical
                                                                                       your ESG initiatives as business grows”.
      when it comes to the environment, big
                                                                                       He also thinks it important to engage
      businesses are driving change through
                                      Landsec partly based on a strong ESG story, but of most impor-
      their own ESG policies.” As a conse-  Arc-UK Technologies that “secured a large contract with   stakeholders and involve employees,
                                                                                       customers, and suppliers as this can
      quence, he says that “if you produce   tance, being able to produce rich carbon footprint data to their   “generate support and stimulate ideas
      materials for these businesses, you are   customer.”                             for improvement”.
      expected to adhere to much higher   And then there are the supermarkets. Harris says of them that   Next, Moorhouse recommends
      standard than legislation dictates”.  they “are driving better behaviour in their print supply chains –   measuring ESG performance and
        And he gives examples of AkzoNobel,   businesses such as Delta, Augustus Martin, SMP, Service   reporting to stakeholders to build credi-
      P&G, Unilever, Costco and KraftHeinz,   Graphics, Kolorcraft and Fero have captured most of this work   bility and allow for improvement. Then
      amongst others, who have engrained   because of their strong ESG focus”,         there is the need to keep up to date with
      ESG into their being and insist that sup-                                        ESG regulations and best practice to
                                                                                       ensure the business remains compliant
      pliers do the same.             Another stick                                    and competitive. Allied to this are certi-
                                        But if the potential to win or lose business wasn’t enough, as   fications to demonstrate commitment
      The print sector’s view         noted earlier, ESG is increasingly being governed by a combina-  to ESG. But ultimately, Moorhouse says
        Sadly, Harris says that the commer-  tion of specific legislation, regulations, and guidance.  it’s essential to “make sure that all
      cial reality of ‘being green’ is that it is   As Harris details, while there isn’t a single comprehensive   employees understand the benefits of
      seen as a cost and not an opportunity by   statute focused solely on ESG, several address aspects of ESG   ESG, both for the company and for
      many in the sector. To him only for-  such as the Companies Act 2006, UK Corporate Governance   their own work environment.” He
      ward-looking businesses invest heavily   Code (for publicly listed companies), Modern Slavery Act 2015,   believes that this can help build a cul-
      into these areas while many simply do   Gender Pay Gap Reporting Regulations, UK Stewardship Code   ture that supports sustainability and
      only the bare minimum. Here he points   2020 (for institutional investors), Environment Act 2021, EU   ethical practices.
      to the need for the UK Green Claims   Taxonomy Regulation (Retained Law), and the Pensions   In summary
      Code, a set of guidelines issued by the   Schemes Act 2021.                        Whatever your view of ESG, it’s cer-
      Competition and Markets Authority   Collectively he says that “these laws and regulations promote   tain that it’s now embedded in the
      (CMA), to help businesses ensure that   ESG practices by requiring companies to disclose how they are   world of business. Granted, the need to
      their environmental claims are accu-  managing environmental and social risks, and by ensuring that   comply will depend on business size,
      rate, clear, and not misleading.  governance structures support responsible and sustainable busi-  work and client demands. But it’s per-
        Introduced in September 2021 the   ness practices”. Non-compliance can lead to legal penalties,   fectly clear that compliance can only be
      code sought to combat ‘greenwashing’   damage to reputation, and loss of investor confidence.  a good thing.


      www.printweekmena.com                                                                    January 2025 PrintWeek MENA 43
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