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BETTER BUSINESS





                                                              that the parties agreed to proceed   Managing the process
                                                              with the deal on the basis of the   The M&A process isn’t a quick fire
                                                              terms”. The document therefore   process. Rather, it takes time because
                                                              makes it much harder for the buyer   buyers will want to conduct due dili-
                                                              or its lawyers to argue about the basis
                                                              of the sale when the official docu-  gence and as Taylor highlights, “the
                                                              mentation is drafted.      timing of this exercise will depend on
                                                               Naturally, centre-stage of any   the buyer’s level of urgency, the
                                                              transaction is money and those look-  amount of information to review and
                                                              ing to make a clean exit will likely be   the materiality thresholds the buyer
                                                              looking for the buyer to make a single   might have set for such review.”
                                                              cash payment upon completion.   But as Kavanagh notes, it’s impor-
                                                              However, as Taylor has witnessed,   tant for sellers to recognise and navi-
                                                              those intending or are required to   gate any obstacles found; they need
                                                              remain with the business following   to “ensure there are no ongoing
                                                              completion, may see the buyer sug-  issues after the transaction has been
                                                              gest a different consideration struc-  completed. Record keeping is crucial
                                                              ture.                      to this, as accurate records will
                                                               In fact, he’s often seen “provisions
                                                              that link a target – say profit or reve-  ensure the correct information is fed
                                                              nue – to the price that is payable at a   to the buyer, speeding up the process
                                                              future date… there are a myriad of   and hopefully avoiding any nasty sur-
                                                              other potential consideration struc-  prises or liability in the future.”
                                                              tures that may be proposed, depend-  Worryingly, Kavanagh has seen “a
                                                              ing on the motivations and finances   tendency for sellers to downplay cer-
                                                              of the buyer”. One example he comes   tain complex aspects of their busi-
                                                              across in private equity transactions   ness or processes, which may have
                                                              is where the buyer expects sellers to   grown organically over time and not
                                                              stay on with the business and must   be properly recorded”.
                                                              reinvest a portion of their proceeds   It should be said, as Taylor
                                                              into shares or loan notes within the   explains, “that due diligence does
                                                              buyer’s organisation.
      market and so the value of the shares is used to dictate the value of the busi-  But often there are obstacles to be   open up a company’s innermost
      ness. But for private companies, other metrics may be used to calculate the   overcome that buyers will need   secrets. It also risks the public, cus-
      likely value of the organisation.”                      resolved ahead of completion; signif-  tomers or suppliers learning of the
       He continues: “Business valuers can benchmark the business against                deal itself before it completes. On top
      recent transactions for similar-sized companies in the same sector. The sec-  icant issues uncovered by, or   of this are worries if the potential
      tor may have its own preferences when it comes to selecting a metric, but   revealed to, the buyer via the dili-  buyer is a competitor or within the
      typical examples include multipliers of earnings before tax, turnover and/or   gence and/or disclosure processes   same line of business.”
      profits, renewal contracts, recurring revenue and so on.”  are relevant here. No matter what is
       And Taylor thinks along the same lines, precisely because there is no open   found, Kavanagh says that once iden-  It’s because of these risks that
      market for their non-traded company shares which makes it difficult to   tified, they will be incorporated into   Taylor recommends that sellers enter
      determine a valuation. This is why he recommends the use of external advis-  the contract, together with protec-  into a confidentiality or non-disclo-
      ers to value a business.                                tive clauses including warranties   sure agreement (NDA) at the outset
       He go on to explain the main options for sellers: “With a ‘locked box’, the   (statements of fact) and/or indemni-  to “provide some comfort that poten-
      price is locked on a particular date and any leakage out of the company to the   ties (to provide for compensation) to   tial buyers will keep the information
      sellers and connected persons from then is owed to the buyer. But with com-  help ensure the terms are adhered to.   they learn during the deal process,
      pletion accounts, the price is subject to adjustment once accounts have been   By extension, all of this means that   and the existence of the potential
      prepared and finalised following the completion date to reflect the true posi-  accuracy and fairness are central to   deal itself, confidential.” Both sides
      tion at the date that the buyer acquired the company.” Taylor tends to see   the contract. And “if,” as Kavanagh   need to keep in mind that, as
      the locked box route as being more preferable for sellers.  has seen, “the terms of the warranty
       Irrespective of the route chosen, key terms that are important to the seller   are broken – statements about the   Kavanagh tells, an NDA “prohibits
      should, says Taylor, be “documented by way of a letter of intent or heads of   company made by the seller prove   either party from divulging any
      terms”.                                                 incorrect – the buyer has legal rem-  details covered by the terms of the
       He says that “while such a document generally won’t be legally binding   edy to seek damages for breach of   agreement.” It’s not a one-sided obli-
      (barring certain specified provisions such as confidentiality), it will record   contract”.  gation.

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