Page 21 - PWM2023_January

NEW YEAR SPECIAL NEWS

Many opportunities in 2023: Rising

Stuart Rising, head of tility and personalisation as through its higher productiv-
commercial print at Canon well as new formats and ity, lower energy use and
UK & Ireland, believes that designs, a wealth of opportu- lower costs.
numerous opportunities will nities will be opened up for “Many PSPs are now
be opened up in 2023 for many PSPs – helping them expected to deliver counsel
many printers who prioritise to deliver a competitive on the latest communication
versatility and personalisa- advantage and expand into techniques to bolster their
tion, as well as new formats new markets in the long
and designs. He says: “2022 term.Suppliers will need to customers’ campaigns.
has been a challenging year, continually evolve their tech- We’re therefore working
with a wealth of economic nology to help ensure that closely with our customers
issues affecting both the devices are working as effi- to advise them on the power
general public and busi- Stuart Rising, head of commercial print at Canon UK & Ireland ciently as possible for cus- of printed assets, and how
nesses across many sectors. tomers – and that they are these can be combined with
The print industry is no friendly and energy efficient Remanufacturing, field- supported during challeng- activities such as personali-
exception, with many PSPs – highlighted by events such upgradeable technology, ing economic times. sation in the broader market-
[print service providers] as COP27 taking place in the and environmentally “Customer demands have ing mix.
being impacted by rising second half of the year. We friendly processes are also evolved rapidly over the years We are focused on long
costs fuelled by factors such have also seen tighter mar- set to be of high importance. and the expectation for print- term partnerships with cus-
as high energy prices. keting budgets having an Automation is also likely to ers to deliver leading effi- tomers, offering counsel on
“As well as a continuation effect on our customers’ out- remain high on the agenda ciency with high image
of trends such as automa- put. in 2023 as PSPs seek tech- quality, whilst being cost- new revenue streams and
tion, 2022 has seen an “Economic challenges are nologies that can help to efficient and sustainable will how our global technology
increase in demand for tech- likely to continue in 2023 reduce turnaround times, likely continue. Our inkjet expertise and R&D commit-
nology that enables PSPs alongside high expectations increase production levels technology is a great example ment can help them to
and their customers to be for sustainable devices, inks and potential returns. of how we can support our expand their business for the
more environmentally and substrates. Finally, by prioritising versa- customers in this area future.”

Companies will embrace broader service offerings: O’Donnell

Kevin O’Donnell, head of help. A great example of this “To take some of the heavy
marketing – Graphic is the work that Go Inspire, a lifting in market engage-
Communications and Xerox company, do to go ment and education, our
Production Systems, UK, beyond print, supporting Genesis Initiative provides a
Ireland and The Nordics at their clients with data and
Xerox, is expecting to see the toolkit of learning in busi-
further use of automated marketing performance. ness, sales, design and pro-
and integrated workflows When print and digital com- duction. It’s not just about
driven by AI in 2023. He bine, it can be so powerful – supplying technology but
says: “In print manufactur- they are truly better connecting with wider busi-
ing we expect to see the fur- together. ness outside, as well as in,
ther use of automated and “ESG and sustainability is
integrated workflows driven Kevin O’Donnell of Xerox, UK, Ireland and The Nordics also a big play for printers as the print industry. Our strat-
by AI, as costs inevitably rise more and more clients set egy at Xerox is to offer a plat-
and we lean towards the use expect the customer experi- – perhaps through digital high expectations of their form that can be adapted to
of technology to balance ence to be at the forefront of publishing or scanning and suppliers to have clear pro- changing markets and
this, and better drive and the printing industry’s strat- archiving services, expand- opportunities without hav-
support businesses. egies, with firms asking cus- ing the conversation grams and measurements in ing to reinvest in a replace-
“Companies will embrace tomers what their challenges through the inbound and place to manage their carbon
broader service offerings are, where and why they emissions and their social ment device – examples
that compliment the core have them, and what else outbound processes, which impact in the communities include Colour Accelerator
print production. We also they do that you could offer are all areas where Xerox can in which they operate. for the Xerox Baltoro.”

www.printweekmena.com January 2023 PrintWeek MENA 21