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NEWS NEW YEAR 2025

New year predictions: Xerox

Kevin O’Donnell, produc- house or through broader embracing AI, analytics and
tion marketing manager UK, service offerings. Our focus automation whilst aligning
Ireland and the Nordics at is on five areas: ultra effi- and integrating clients and
Xerox, says that while 2024 cient production environ- consumer work patterns,
was a tough year for print, ments; workflow solutions
firms can help to future- that monetise every minute; whether that be served from
proof themselves by har- unrivalled service delivery; a central production envi-
nessing opportunities to ronment, the office, the
expand their services. higher standards of security; home or even mobile.
What do you feel were the and sustainability at the How can suppliers better
main trends and key indus- heart of what we do. help printers navigate the
try developments in 2024? What are Xerox’s own challenges and seize the
Once again, a tough year hopes and aims for 2025? opportunities in 2025?
for the industry evidenced O’Donnell: A number of commentators re-engage with print Can you tell us about any-
by mergers, acquisitions and of the marketing mix, we the main trends, key indus- thing exciting in the pipe- Companies need to con-
sadly businesses closing need to put a foot in this try developments, and big- line? tinue to embrace broader
their doors. But I do see gest opportunities for To continue our service offerings that com-
changes in client demand opening door and shout out Re-Invention drive, aligned plement the core print pro-
and opportunities for broad- loud in 2025 about the tangi- printers in 2025? to today’s and tomorrow’s duction with the customer
ening service offerings to ble results achieved when The themes remain com- opportunities and be com- experience at the forefront of
deliver insight that results in using print. Businesses in mon, align to maximising the client engagement, solv-
increased relevance to the our sector really started to today’s business whilst shap- mitted to becoming a busi- ing challenges, supporting
end client. It was noticeable see benefit from embracing ing services and client values ness relevant to our
that the back end of 2024 higher levels of automation for the future. These will be customers’ success. With end clients’ customers and
saw a number of leading driven by data, analytics and driven by the unstoppable print at its heart we are rede- opening new markets. ESG
commentators and agencies AI but this is just the start. rise in the pace of digital fining our proposition for and sustainability will con-
re-engage with print as part What do you expect to be transformation whether in- the future, utilising and tinue to be big.

New year predictions: Fujifilm Graphic Communications

Andy Kent, general man- the main trends, key indus- capture consumer atten-
ager, Fujifilm Graphic try developments, and big- tion, particularly in the
Communications, UK, says gest opportunities for competitive packaging
2024 was a big year for both printers in 2025? space.
automation and embellish- In 2025, we expect auto-
ment, and this is sure to con- How can suppliers better
tinue into next year and mation and AI to play an help printers navigate the
beyond. even larger role as printers challenges and seize the
What do you feel were the adopt smarter technologies opportunities in 2025?
main trends and key indus- to meet evolving customer Suppliers have a vital role
try developments in 2024? expectations. Automating in helping printers capitalise
In 2024, automation and systems and processes using
embellishment were some of Kent: We expect automation and AI to play an even larger role AI will further reduce man- on trends. By offering
the key trends shaping the ual intervention, enhance advanced, accessible, and
printing industry. compromising quality. At there is an ongoing battle consistency, and enable cost-effective solutions, they
Automation has become the same time, embellish- with economics and value. printers to handle diverse, can empower printers to
essential for printers looking ment gained traction as a Solutions such as Fujifilm’s deliver premium-quality
to streamline workflows, way to add value and differ- Revoria Press PC1120 offer high-demand projects effi- products efficiently.
reduce costs, and increase entiate printed materials, an immediate solution to ciently. Similarly, embellish-
efficiency, especially as cus- ment will remain a key Additionally, suppliers must
tomers continue to demand particularly in packaging this. trend, as brands increasingly provide clear guidance and
faster turnarounds without and marketing. However, What do you expect to be seek premium finishes to education to help printers.

24 PrintWeek MENA January 2025 www.printweekmena.com