Page 9 - PWM2024_JUNE EBOOK

GCC/LEVANT/AFRICA NEWS

Rotatek
HP grows Middle East & Africa Headquarters

presence with Al Eqtessad cation concerning Rotatek
Vinsak has offered a clarifi-

Saudi Arabia-based Al shapes and sizes, as well as Printing and packaging
Eqtessad has opened up companies working across an Technologies SL growth
about its long-term relation- array of other markets and strategy and its geographical
ship with HP, revealing how industries. operations. In a statement,
its wide-ranging technology “Our customers are based the company said: “Rotatek
partnership with the manu- in all cities of Saudi Arabia,” SL affirms its commitment to
facturer has allowed it to sup- expanding operations in
port print service providers said Oussama Nasr, National Barcelona, Spain and there
and customers across a host Service Director at Al are no plans to move the
of industries. Al Eqtessad has Eqtessad. “We have a strong manufacturing unit or the
specialised in print technol- presence in the production headquarters to Dubai, UAE.
ogy for over 40 years, work- areas of key market segments “Dubai serves solely as the
ing with a number of leading Saudi Arabia-based Al Eqtessad & its long-term relationship with HP such as government; educa- Group headquarters as it
print brands. Among its mat printing machines. printers. HP’s PageWide XL tion including universities, plays a pivotal role in facili-
stand-out print partners is Al Eqtessad supplies the series 4200, 5200, 8200 As colleges and schools; engi- tating group-wide operations
HP. full ranges of both HP Latex well as the XL Pro series and neering and construction; and strategic planning. We
This partnership has gone and HP DesignJet printers. the HP Latex R series 1000 & gas and oil; and healthcare appreciate your attention to
from strength to strength for Popular products within 2000 of flatbed printers also such as hospitals and medi-
both Al Eqtessad and HP, those ranges include the HP prove to be in high demand this matter, and we are avail-
with the company now offer- Latex 700/700W and HP within the region. cal. We also work with many able to address any further
ing customers in Saudi Latex 800/800W HP Latex Such is the range of HP customers in more tradi- inquiries you may have.”
Arabia and further afield 1500,HP Latex 2700, models technologies available from tional, print-based sectors VINSAK is a leading sup-
within the Middle East and as well as HP DesignJet Al Eqtessad that the company such as the graphic arts mar- plier of printing and packag-
African region access to a XL3600, XL3800 and HP is in a position to support ket, copy centres, bookstores, ing solutions in India, Africa,
wide range of HP large-for- DesignJet T830, T850, T950 print service providers of all and offset print companies.” and the Middle East.
The Power to Move: Digital GulfPack at Saudi

transformation in publishing Print & Pack 2024

The enduring success of Gulf Packaging Industries
printed books in the digital Co.’s (GulfPack) has shared a
age is a testament to their recap of memorable
unique power to connect moments at the 19th edition
with readers on an emo- of Saudi Print & Pack in
tional and intellectual level, Riyadh. From the inspiring
writes Shadi Bakhour, B2B ribbon-cutting ceremony
Business Unit Director, graced by distinguished lead-
Canon Middle East. Despite ers to the grand unveiling of
the proliferation of digital GulfPack at Saudi Print & Pack
alternatives, consumers our new logo, this event ALDakheel, CEO of Tahweel
continue to seek the tactile marked a significant mile- Holding. The unveiling of
experience, the focused stone in their journey. their new logo, symbolizing
immersion, and the emo- Shadi Bakhour, B2B Business Unit Director, Canon Middle East The highlights include:
tional resonance that physi- tional research increasingly ronmental impact of unsold The momentous ribbon- their commitment to sustain-
cal books provide. This highlights the cognitive ben- stock are concerns that cutting ceremony attended ability and innovation, fea-
enduring demand is evident efits of physical books, lead- demand innovative solu- by His Excellency Bandar tured a cake-cutting
in the sustained growth of ing to better learning tions. Businesses across all Alkhorayef, Minister of ceremony by GulfPack’s sen-
book sales across many mar- outcomes than digital alter- sectors are re-evaluating Industry and Mineral ior leaders.The infectious
kets, further fuelled by natives. However, the pub- energy of their team as they
social media trends like lishing industry faces their supply chains to elimi- Resources; His Excellency
‘ B o ok T ok ’ a n d challenges in meeting this nate risk, achieve efficien- Eng. Khalil bin Ibrahim bin celebrated GulfPack’s
‘Bookstagram’ that create e v o lv i n g de m a n d . cies, minimize waste, and Salamah, Deputy Minister of rebranding, showcasing their
viral success for new titles Unpredictable trends, reli- shorten time-to-market. The Industry and Mineral dedication to leading the
and engage younger genera- ance on bulk printing and publishing industry is no Resources for Industrial packaging industry towards a
tions. Additionally, educa- warehousing, and the envi- exception. Affairs; and Nader sustainable future.
www.printweekmena.com June 2024 PrintWeek MENA 09