Page 23 - PWM2024_JUNE EBOOK

GLOBAL NEWS

Canon and The Drum Qcells, one of the world’s
IN BRIEF

collaborate leading clean energy com-
panies, and Lumet, pro-
ducer of ultrafine-line
metallization systems,
Canon has announced the so marketing efforts have today announced that
next steps in its ‘Creative been focused on driving new Qcells will become the
world’s first PV solar com-
Futures’ project in collabora- subscriber acquisition. pany to deploy Lumet’s
tion with The Drum. The The business’ mission to disruptive fine-line metallization technology for its PV solar
project gives UK-based start- reduce plastic waste through cell lines. Qcells currently operates the largest solar module
ups an opportunity to cata- reusable packaging, as well as factory of its kind in the United States and has announced
pult their marketing with its previous marketing cam- the largest investment in U.S. solar history to build a com-
individualised print and the paigns and interest in cus- plete and sustainable solar supply chain in America. The
help of a team of industry tomer-centric, omnichannel explosive adoption of solar power around the world has
been driven by society’s need to replace its dependence on
experts. Having won the marketing impressed the fossil fuels with clean renewable energy. Today, solar is the
judges. Nick Torday,
pitch to participate, startup Co-Founder and CEO, Bower fastest growing power source on the planet, a result of the
Bower Collective will experi- ‘Creative Futures’ project Collective, comments, “We industry’s relentless quest to enhance solar cell efficiency
ence the power of a dedi- Partnership, Join the Dots, were absolutely delighted to and lower production costs.
cated, customer-centric Herdify, Jicmail, Latcham, win the ‘Creative Futures’
omnichannel campaign, Royal Mail Marketreach and prize. Not only do we get the Mumbai-based trade shop,
backed by a multi-stake- Autlay. opportunity to run a free Numex Blocks, has become
the first in Asia to invest in
holder agency collaboration, Bower Collective, a pro- prospecting campaign with a SHINE LED Lamp Kits, inno-
bridging print and digital vider of natural household fantastic multi-stakeholder vated by Miraclon. Owner
channels. products in reusable packag- collaboration of agency and Nitin Patel made the final
The team of industry ing won the pitch to partici- commercial partners, but we decision to invest in SHINE
experts supporting the cam- pate after a face-to-face are also learning loads as a LED Lamps to retrofit to his
paign are Canon, The Drum, presentation to Canon and startup expanding our own two exposure units at drupa 2024, and says “the faster
Nutshell Creative, The The Drum. Its core business marketing capabilities and exposure times, better plate consistency, reduced waste
and obvious cost benefit of not having to replace the two
Strategic Mailing is a refill subscription service, expertise.” exposure units with new ones, made it an easy decision.”
Mimaki’s carton ink cartridges The company has, over the years, continuously invested in
new, leading-edge technologies to ensure it keeps its com-
petitive advantage as a leading flexo-focused trade shop.
Mimaki Engineering Co. were initially introduced to By transitioning from plas- “We like to keep abreast of the latest technology to ensure
Ltd. has announced the the Japanese market in May tic to paper, Mimaki has we keep growing.”
global launch of its carton ink 2023, and roll-out to the rest achieved a remarkable 68% Towards the end of last
cartridges. This revolution- of the world starts as of now. reduction in plastic usage per year, HP announced the
ary move replaces traditional Availability in the EMEA cartridge. This innovative launch of its new HP
plastic cartridges with an market is expected this sum- approach is projected to DesignJet T850 and T950
plotter series, pledging to
environmentally friendly mer. Designed for use in eliminate approximately 44 help architects improve
paper alternative, marking a Mimaki’s eco-solvent print- tons of plastic and 65 tons of the quality of their printed
significant stride towards ers, these cartridges retain CO2 emissions annually output and generally make
sustainability in the printing exceptional performance underscoring Mimaki life easier when it comes to
printing plans and other technical pieces. Six months on,
industry. while significantly reducing Engineering’s commitment the series has proved a hit, with the HP DesignJet T950
The carton ink cartridges environmental impact. to a greener future. multifunction plotter one of the most popular machines in
the new range, having already been purchased and put to
HP’s customer for Indigo 120K work by companies worldwide. There is also the ability to
print in sizes ranging from A0 to A4, allowing those in the
architectural sector to produce a far wider range of pieces.
A publishing company has from Limego, said: “Our
become the first beta cus- beta testing of the HP Indigo At drupa 2024, as part of its campaign ‘The Power to Move’,
tomer worldwide to install 120K Digital Press has truly Canon was showcasing the possibilities of elevated printing
the HP Indigo 120K Digital transformed the way we through the World Unseen exhibition, demonstrating its
emotional impact and how imaging experiences and print,
Press. Germany-based operate our business here at can enrich lives and businesses. From 5th to 7th April 2024,
Limego is a fully digital pub- Limego. in partnership with the RNIB, Canon Europe invited blind,
lishing house that doesn’t “We are now able to pro- partially sighted and sighted people to its World Unseen
run any offset presses. It pre- duce everything in-house exhibition. Held at Somerset House, the exhibition invited
visitors to experience imagery by world-renowned photog-
viously used to outsource its First beta customer for the press with a true offset conversion raphers in an immersive and accessible way. Each image
long runs to offset specialists thanks to the speed and pro- was accompanied by audio descriptions and experiential
but will now be able to keep Hall 17 during Drupa at ductivity that this new and soundscapes, as well as elevated prints of the photography
all activity in-house. Messe Düsseldorf, Dirk innovative digital press and braille descriptions, produced on the Arizona 2300
Speaking at the HP booth in Reinhardt, board member offers.” FLXflow using PRISMAelevate XL software.

www.printweekmena.com June 2024 PrintWeek MENA 23