Page 18 - PWM2024_OCTOBER EBook
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NEWS         PACKAGING




      Avery Dennison's AD                                                IN BRIEF

                                                                          Narrow web ink specialist
                                                                          Pulse Roll Label Products has
      Dura 2.0 RFID inlay                                                 partnered with Mark Andy to
                                                                          demonstrate the benefits of
                                                                          its Monolox fixed anilox
                                                                          shop in Warsaw, Poland. In
        Avery Dennison has                                                printing technology a work-
                                                                          collaboration with  Mark
      launched AD Dura 2.0, a                                             Andy Poland, Pulse and its
      reinforced reusable label                                           local subsidiary, Pulse Polska, hosted an audience of dis-
      product offering resistance to                                      tributors, customers and prospects from across Europe to
      water, heat, vibration and                                          present the capability of the technology and benefits it
                                                                          can bring to flexo printers. By combining software and
      shock. Designed for harsh                                           data, specialized chemistry – specifically, Pulse’s PureTone
      environments, the AD Dura                                           high strength single-pigment inks – and a set of aniloxes
      2.0 can be used in conjunc-                                         of one uniform volume, Monolox helps standardize and
      tion with a host of Avery   AD Dura 2.0 is a reinforced reusable label product offering  simplify press set-up in the flexo process. Using fixed
                                                                          anilox printing can increase utilization of equipment and
      Dennison RFID UHF and                                               reduce the anilox and ink inventories. The Monolox fixed
      HF/NFC inlay designs for dry   tics and automotive usage.   Mathieu De Backer, vice   anilox printing was demonstrated on a Mark Andy
      and wet label formats includ-  Primary HF/NFC applica-  president innovation and   Evolution Series E5 press. This included a demonstration of
      ing the AD Circus NTAG213   tions include product   sustainability at Avery   the anilox being fingerprinted and job being calibrated,
                                                                          live ink mixing using a data-driven mixing database
                                                   Dennison Smartrac, said:
      and AD Dogbone M730. The   authentication, customer   ‘Increased product life cycles   powered by the X-Rite InkFormulation Software (IFS), color
      new product supports longer   engagement and experience,   and waste reduction are long-  approval with a Delta E below accepted industry standards
      product life cycles and waste   brand loyalty and protection.   standing key challenges for   and four-color UV LED printing at 100m/min.
      reduction.            The HF/NFC is designed for   our clients. AD Dura 2.0 sup-
        Main UHF applications   use in retail, apparel, beauty   ports these ambitions by   Hybrid Software, developer
                                                                          of productivity tools for
      include supply chain trans-  and healthcare.   ensuring our high perform-  labels and packaging,
      parency and optimization,   Avery Dennison inlays and   ing inlays withstand the   announced its inaugural
      inventory accuracy, loss pre-  tags are compliant with ISO   harshest environments to aid   worldwide customer confer-
      vention, self-checkout and   9001:2015 Quality   supply chain transparency,   ence: Hybrid Fusion. This event will bring together pack-
      quick return handling. The   Management and ISO   product authentication, cus-  age printing executives and prepress specialists from
      UHF version is intended for   14001:2015 Environmental   tomer  engagement and   Hybrid’s 1,500 worldwide customers, along with industry
      industry, supply chain, logis-  Management.  beyond.’               experts, key OEM partners and brand representatives.
                                                                          Hybrid Fusion will take place from April 22-25, 2025, in
                                                                          Amsterdam. Attendees will hear from industry experts
      Fife launches two automated                                         about trends in labels and packaging across all printing
                                                                          processes: flexo, offset, gravure, digital and hybrid print-
      guiding products                                                    ing. The Fusion event will showcase Hybrid Software’s
                                                                          work in PDF editing, enterprise and cloud workflows, color
                                                                          and artwork management, proofing and 3D-prototyping,
        Maxcess has launched Fife                                         as well as software and hardware offerings from industry
      SmartDrive Actuator and                                             partners who will co-sponsor the event.
      Fife GuideLine HR (high-
      resolution digital sensor)                                          Bobst North America has
                                                                          confirmed labels and pack-
      developed for enhanced                                              aging are going to be focus
      accuracy  and faster  web                                           points at the upcoming open
      speeds. Featuring a fully inte-                                     house event in Atlanta on
      grated controller, drive and                                        December 3, 2024, in the
      motor, the Fife SmartDrive                                          newly inaugurated Bobst
      Actuator is an easy to install                                      Atlanta Competence Center.
      product for automated edge                                          The new facility, dedicated to serving customers in the
      and center guiding in con-  Fife SmartDrive Actuator and Fife GuideLine HR improve speed  label and flexible packaging sector, showcases flexo, digi-
      verting,  laminating, and   mounting position, the inte-  graphic patterns on the fly,   tal and all-in-one printing and services and provides
      printing applications.  grated servo center and zero-  including bar codes.   opportunities for learning, collaboration and innovation.
                                                                          The Open House will demonstrate how to simplify label
        Its speed, responsiveness   drift, absolute position   GuideLine can be used in   production based on BOBST’s industry vision in shaping
      and enhanced accuracy con-  encoder ensures no need for   edge guiding transparent   the future of the packaging world with focus on its core
      tinuously corrects material   recalibration.                        pillars of connectivity, digitalization, automation and sus-
      position errors. The direct-  The Fife GuideLine HR   films, low contrast condi-  tainability.Bobst will focus on the cloud-based digital
      drive gearless design main-  builds on the success of the   tions, closely co-located pat-  platform Bobst Connect that enables users to have a com-
      tains maximum thrust and   launch of the Fife GuideLine   ter ns,  and  with  plete overview of the production process, from the PDF to
      speed throughout the entire   Digital Sensor. The original   black-on-black applications   the finished product. Guests will see Bobst’s technologies
      stroke with stroke lengths up  Fife GuideLine can guide to   where traditional line sen-  in action, including the end-to-end production on the
      to 400mm. Regardless of   lines, edges of lines and   sors do not work.  Digital Master 340.
      18 PrintWeek MENA October 2024                                                              www.printweekmena.com
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