Page 19 - PWM2024_JULY-AUGUST EBOOK

PACKAGING NEWS

Masterpress uses hybrid EyeC names
distributor
printing for Distilia labels Bulgaria as its distributor to
EyeC has appointed GED

strengthen EyeC’s presence
in the Bulgarian market
Masterpress, a leading extenuate the painting’s while delivering tailor-
European provider of i n t ri c a t e de t a i l s . made print image inspec-
printed decorative packag- Considering the unique tion systems.
ing, has completed a niche nature of the request, the In addition to promoting
labeling project for Distilia, challenge for Masterpress cutting-edge and fully auto-
an independent bottler of was to find the right tech- mated print image inspec-
high-quality spirits special- nology to turn this vision tion systems, the
izing in selling unique bot- into a captivating and exclu- experienced team at GED
tles of rare, collectible sive label. Bulgaria will closely collab-
Artur Lesi ski, business
alcohols. The project development manager at orate with EyeC’s sales
department to offer person-
involved the production of Masterpress, said: ‘Our goal alized products to custom-
five series of 250 exclusive was to create something truly ers in Bulgaria. This
labels using hybrid printing Combining digital and screen printing, lamination and varnishing special – a label that reflects support includes providing
– Masterpress’s technique tling exclusive batches, ity and durability – essen- the heritage and sophistica- guidance to potential cus-
that combined digital print- required labels that would tial characteristics for tion of Distilia’s products tomers, conducting product
ing, screen printing, lami- not only mirror the luxury supreme and collectible while pushing the bounda- presentations and training
nation and varnishing – to and exclusivity of their items. The company ries of conventional label sessions, providing on-site
achieve a distinctive, touch- products but also captivate approached Masterpress printing and design.’ technical assistance
sensitive, durable and visu- investors and enthusiasts at with a pre-designed label Masterpress combined mul- throughout Bulgaria. The
ally striking effect. auctions. Unlike standard featuring Yu Chaun’s real- tiple technologies – digital strategic partnership with
Distilia, known for sourc- retail labels, these had to life painting, aiming to inte- printing, screen printing, GED Bulgaria holds a piv-
ing unique barrels and bot- demonstrate superior qual- grate metallic elements and lamination and varnishing. otal role.
Hybrid Software in AI-generated Adestor by Lecta sets

label artwork project up a new plant

Hybrid Software has par- Adestor by Lecta has
ticipated in Project Halo, a opened its new self-adhesive
unique consumer experi- converting plant in Germany
ence spearheaded by to optimize service for cus-
Diageo, one of the world tomers in Central and
leaders in the alcohol bever- Northern Europe.
age market, to invite cus- Strategically located in
tomers to co-design their Aschaffenburg, the facility
unique Johnnie Walker Blue has a surface area of more
Label bottle. than 4,000 sqm for facestock, Located in Aschaffenburg
During August, visitors to adhesives and liners. Barely
Johnnie Walker Princes Industry experts join forces to provide the brand with technology months after opening, inten- 500-kilometer radius. Its
proximity to Frankfurt is
Street in Edinburgh will be times of day. The result is a At Johnnie Walker sive work is underway at the
immersed in an experience one-of-a-kind piece of art- Princes Street, visitors are new Adestor by Lecta con- another asset. The new slit-
where they are invited to co- work printed directly onto verting plant in Germany to ting and distribution facility
design their own unique bot- the bottle. invited to explore the world deliver orders for the full has a floor area of more than
tle of Johnnie Walker Blue Project Halo was engi- of direct and variable on-site range of self-adhesive materi- 4,000 sqm, half of which are
Label. neered by industry experts, bottle printing hands-on. als produced by the company used for a metal rack storage
In collaboration with including Phantom, The unique and innovative with optimal efficiency. system with a capacity for
Scottish artist Scott Amazon AWS, GMG, integration with AI technol- Its location in 400 jumbo reels, over six mil-
Naismith, the experience Roland DG, and Hybrid ogy molds a special connec- Aschaffenburg, in the state of lion square meters of self-
begins with visitors answer- Software. Their collective tion between the brand and Bavaria, means that nearly all adhesive paper. Production is
ing a few simple prompts to mission of this project is to the major cities of Central carried out with two winders
compose AI generated art- propel brands to success by the consumer, aiming to Europe, including Berlin, and a finishing line that
work with various colors, pioneering personalized reinforce brand recognition Munich, Paris, Amsterdam includes a roll handler and
locations, artistic styles and consumer experiences. and loyalty. and Prague, lie within a packer, amongst others.
www.printweekmena.com July-August 2024 PrintWeek MENA 19