Page 21 - PWM2024_DECEMBER EBOOK

PACKAGING NEWS

Tosca and Avery Dennison Brotech gets
new director
boost supply chain efficiency Giovanni Perego as its new
Brotech has appointed

European business develop-
ment director. With over
Tosca has partnered with in 13 Avery Dennison facto- two decades of expertise in
Avery Dennison to support ries and distribution cent- the printing and packaging
its transition to reusable ers, shipping to over 400
plastic pallets and reduce customer locations across industry, Perego brings a
CO2 emissions across its wealth of knowledge in flex-
European supply chain. By Europe. In 2023, 40 per- ography, rotogravure,
adopting Tosca’s innovative cent of Avery Dennison’s screen and digital printing,
pooling model, the collabo- Euro-sized pallets had been especially for flexible pack-
ration has delivered signifi- converted to plastic, and aging and labels. He deeply
cant operational the company had already understands materials,
efficiencies while cutting achieved nearly 500 tonnes extrusion, lamination and
nearly 500 tons of CO2 in applications, and he spe-
just one year. Tosca sup- Tosca has announced partnership with Avery Dennison of CO2 emissions saved cializes in the food and non-
ported Avery Dennison in annually— exceeding ini- food sectors.
pursuing a scalable, effi- Avery Dennison recog- Dennison’s challenge with tial estimates. Due to the Perego’s role will focus
cient technology to meet nized the need to optimize its durable, reusable L1 Packaging and Packaging on strengthening Brotech’s
the growing demand for operations due to the plastic pallets, designed to Waste Regulation (PPWR), relationships with custom-
plastic pallets while align- increasing demand for enhance efficiency, reduce Avery Dennison is rethink- ers and European institu-
ing with its strong commit- wooden pallets, which was waste, and minimize envi- ing its transport and sales tions, fostering
ment to sustainability. This especially impacted by the ronmental impact. partnerships to expand the
includes the goal of achiev- COVID-19 pandemic. The official partnership packaging, which increas- company’s market presence
ing net-zero greenhouse gas Tosca has provided the began in 2022, and Tosca’s ingly focuses on reuse and and elevate its brand recog-
emissions by 2050. s o l u t i o n t o A v e r y plastic pallets are now used circularity. nition.
Beontag teams up with Michelin DG Press hosts Open

to develop smart tires House event

Beontag, one of the world’s DG Press has hosted its
largest manufacturers of self- annual Open House, bring-
adhesives and smart tags ing together industry profes-
such as RFID and NFC, has sionals from across the globe
launched a new partnership to explore its latest advance-
with tire manufacturer ments in web offset printing
Michelin that will see and packaging.
Beontag’s technology incor- The event highlighted DG
porated into millions of new Press’s commitment to inno-
commercial and passenger vation in the sector, offering Annual Open House event
tires over the next two years a platform for dynamic dis-
and beyond. The partnership between them was first established in 2019 cussions, live demonstra- machines, particularly in
The UHF embedded tag, Beontag and Michelin was including through the tions and a glimpse into the pharmaceutical printing,
which consists of a jointly first established in 2019 retreading process common company’s vision for the with an emphasis on DG
designed pod and antenna when the two companies for truck tires.Beontag’s future of printing. press’s latest innovations
using state-of-the-art chips began collaborating on the RFID-enabled tires provide Among the standout ses- designed to meet the specific
and materials, will enable brand-new HF RFID embed- the ability to trace the entire sions was a discussion on
complete traceability of all ded tag from scratch. After life cycle of a tire, from its ori- waste reduction in web offset needs of this specialized mar-
new tires, including manu- years of R&D development gin in one of Michelin’s man- printing, during which the ket.
facture date and storage loca- and months of reliability tests ufacturing facilities R&D team shared strategies A highly technical session
tion, distribution, to reach the desired level of worldwide all the way for minimizing waste while focused on the benefits of
installation and replacement, quality, the result is an excep- through to disposal and recy- maintaining production control upgrades to extend
refurbishment and more, for tionally durable and reliable cling. The technology from quality and efficiency.
the entire life cycle of the connected tire, capable of Beontag also ensures that all Another well-received topic the lifespan of existing
tire. functioning for up to one mil- new tires will comply with centered on the growing machinery. This session
The partnership between lion driven kilometers, upcoming. demand for large-format B1 addressed key questions.
www.printweekmena.com December 2024 PrintWeek MENA 19