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BETTER BUSINESS





                                                              time when you’re driving; it’s great   it’s possible to “get 50, 100 or 200 to
                                                              use of time.” Even so, it’s important   one.” This form of mentoring works
                                                              to understand the difference   well in front of a university audience
                                                              between informal and formal men-  or at an event and it works for him:
                                                              toring. The former is, as Daly
                                                              explains, “almost like a friendship   “Quite often I’ve had people come
                                                                                         back to me that I’ve never met, and
                                                              where such people are turned to for
                                                              advice or to challenge thinking.” In   they’ve said ‘what you said 10 years
                                                              contrast, formal mentoring is organ-  ago really resonated with me’.” It’s a
                                                              ised and matches mentees with men-  slow burn but such people subse-
                                                              tors to help them towards a goal or   quently seek him out with something
                                                              target and tends to be run through   of interest. He says that the same can
                                                              structured programmes. Daly out-  apply to video and podcast mentor-
                                                              lines that there are essentially four   ing which can see “tens, hundreds,
                                                              main types which can take place in   thousands of views. You can make a
                                                              person or virtually.       difference at scale.”
                                                               The first is One-on-One
                                                              Mentoring, which is more tradi-  The value of mentoring to a busi-
                                                              tional, in which a mentor agrees to   ness
                                                              help a mentee develop, improve, and
                                                              achieve their goals. Here Daly tells   Mentoring shouldn’t be thought of
                                                              that “the mentor has more experi-  as only of use where someone needs
                                                              ence in an area that the mentee is   to learn about the technicalities of
                                                              interested in and so can act as an   print. Rather, mentoring can be
                                                              advisor and guide. While the focus is   applied to any part of the world of
                                                              primarily on the mentee, the mentor   print, including the management
                                                              also benefits as they develop leader-  skills that can give an individual the
                                                              ship skills and may learn from their   ability and confidence to start-up or
                                                              mentee”. Next is Peer Mentoring.   run a business. Biltcliffe is keen on
                                                              Similar to the first, peer mentoring is   this, especially in start-ups as “busi-
                                                              when two people come together in a   ness is a multifaceted beast. You can’t
                                                              mentorship but both parties are from   be an expert on every aspect of it.
      guider-ai.com recorded that 25% of employees who enrolled in a mentoring   a similar job level or age range. “The   And I think it critical that you’re
      programme saw a salary-grade change, compared with only 5% of workers   aim,” says Daly, “is to share experi-  opening up a network where some-
      who did not participate; that mentees were promoted five times more often   ences and expertise, learn together   one may not be able to help you, but
      than those without mentors; and mentors themselves were six times more   and hold each other accountable”.
      likely to be promoted. Further, 89% of those with mentors believed their   The third that Daly mentions is   they’ll know somebody who can”.
      colleagues valued their work, compared with 75% who do not have men-  Group Mentoring which involves a   But for all of this to happen, Daly
      tors; and 87% of mentors and mentees felt empowered by their mentoring   mentor working with several men-  says that it’s important to identify the
      relationships and had developed greater confidence.     tees in a group. She explains: “The   right mentor that meets an individu-
       But irrespective of these findings, for Biltcliffe, mentoring is relevant   mentor will lead the sessions with   al’s needs at that point in time. She
      regardless of role. As he says, “it doesn’t matter what you do. It doesn’t mat-  the group of mentees all bringing in   gives an example: a candidate that
      ter what age you are. We all need to get buy-in and selling is always about the   their own range of knowledge and
      other person”.                                          experience.”               has been operating as a board mem-
       He continues: “It’s never about what you want, so it helps you to be empa-        ber but wants to take the next step to
      thetic, be reflective, measured in what you do, and understand value and   Lastly, there’s Reverse Mentoring,   MD/CEO. “They,” she says, “may
      how people’s perception is moulded around concepts, ideas, innovation.”   where, almost perversely, a more   feel that they are weak in certain
      And then, of course, he sees the key to it all: continual professional develop-  junior person mentors a more senior   areas, such as finance. They under-
      ment and continual process development.                 person in an organisation. “This,”   stand a simple P&L but may get lost
       Fundamentally, Biltcliffe believes that mentoring is an inexpensive way   says Daly, “recognises that there are   in some of the intricacies of the
      to learn quickly, and is “a great way to give back if you’re a more experienced   skill gaps and learning opportunities
      person”.                                                on both sides of a mentoring relation-  financial reporting and review.” In
                                                              ship.”                     this regard, she sees a mentor as
      How mentoring works                                      But to this list Biltcliffe adds alter-  someone who is experienced in
       As to how mentoring works, Biltcliffe describes it as an ongoing and “iter-  native ways of mentoring. He’s spe-  finance or has already worked as an
      ative” process and “it can be anything that you want. It can be on email, it   cifically thinking of mentoring via   MD/CEO as guiding learning and
      can be a voice note, it can be live, it can be on video, or it could be filling your   speeches and presentations where   building confidence in this area.


      www.printweekmena.com                                                                      May 2024  PrintWeek MENA 25
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