Page 22 - PWM2024_September Ebook

NEWS PACKAGING

Label Link continues digital TRA partners
with L&L
journey with Screen press has formed a strategic part-
TheRiot Agency (TRA)

nership with Labels &
Labeling (L&L) to enhance
South African converter tal makes a lot more finan- the marketing and branding
Label Link has taken cial sense.’ support in the print and
another step on its digital The increasing focus on packaging industry aimed at
transformation and invested short-run label production converters interested in
in a second Screen prompted Label Link to shift building and strengthening
Truepress Label 350UV its workflow further towards their marketing strategies.
SAI-S press through its part- digital in 2023 with a second The partnership will
nership with Rotocon, the Screen inkjet press. introduce new marketing
regional Screen distributor. ‘We realized that our and branding packages,
Established in 2003, Label capacity could only meet our starting with the TRA
Link has been one of the key increasing demand by Growth OS, Marketing
players in Cape Town’s investing in the latest and Foundation Builder aimed
wholesale label printing Label Link invests in a Screen Truepress Label 350UV SAI-S best technology,’ added at converters to build and
market, serving resellers pri- Stemmet. ‘Compared to strengthen their marketing
marily in the fast-moving inkjet press and a Rotocon ‘We focus primarily on analog printing, digital and technology strategies.
consumer goods sector. Ecoline RDF 340 finishing short-run label production,’ inkjet’s on-demand printing The Creative Flex Package,
In 2018, Label Link took a machine. This investment said Wiaan Stemmet, owner functionality eliminates designed to provide a full
significant step towards marked the company’s ini- of Label Link. ‘While flexo minimum order quantity lineup of creative services,
modernizing its operations tial foray into digital produc- still remains a big part of our (MOQ) while reducing ink including video, print, and
by partnering with Rotocon tion, laying the foundation business, we’ve found that and substrate set-up waste, press packages, will be
to acquire a Screen for Label Link’s digital for limited, efficient and perfect for precise short-run available for current L&L
Truepress JET L350UV+ future. accurate label printing, digi- label orders.’ digital advertising clients.
Mark Andy Recyclable shrink Anderson & Vreeland

names VP sleeve at Labelexpo Canada’s partnership

Mark Andy has
appointed Steve Luedke as Siegwerk, Multi-Plastics Anderson & Vreeland
vice president of advanced and Tripack, have collabo- Canada (AVC) has partnered
customer support. Luedke rated to unveil a new APR- with Sandon Global, an anilox
joins Mark Andy with a approved, fully recyclable manufacturer to highlight
deep well of experience in shrink sleeve water bottle AVC’s dedication to elevate
the label and packaging project for the English industry standards for flexog-
industry, bringing more Mountain Spring Water raphic printing. Sean Sawa,
Company at the upcoming
than 26 years of expertise Labelexpo Americas 2024. sales director for Anderson &
from his tenure at WS Multi-Plastics, a key contrib- Vreeland Canada, said: ‘In our
Packaging, now part of utor to the project, provided relentless pursuit of quality- Partners with Sandon Global
Multi-Color Corporation. its Envirocycle 30 percent Recyclable shrink sleeve focused, professional partners engraving, specifically
In his new role, Luedke post-consumer recyclate cation technology enabled and products, Anderson designed to facilitate the effi-
will lead Mark Andy’s PET shrink sleeve film the integration of PET Vreeland Canada is thrilled to cient and consistent applica-
newly launched end-to- essential for the structural shrink sleeves onto PET bot- have established a country- tion of heavy coat weights of
wide partnership to promote
end support program, MA integrity of the recyclable tles, establishing sustainable and support the expansion of tactiles, adhesives, metallics,
360 Support, providing English Mountain Spring packaging that prioritizes Sandon anilox rolls across varnishes, special applications
customer support from Water Company water bot- efficiency and eco-con- Canada. Sandon’s superior
sciousness. The use of Multi-
pre-press to finishing tle. Plastics Envirocycle PET quality rolls, innovation, and and large ink deposits.
operations. His focus will Siegwerk’s Cirkit de-ink- shrink sleeve film in this comprehensive support will Jake Roberts, sales director
be on helping customers ing primer, combined with project highlights its role in be warmly received by our cli- for Sandon Global, added: ‘I
increase the utilization Sicura Orbis ink technology, enhancing the quality of ents from coast to coast.’ am eagerly anticipating our
to wash off in combination
and ROI of Mark Andy’s with deinking primer, was recycling processes, pre- Sandon Global manufac- partnership and am confident
flexo and digital hybrid instrumental in ensuring the venting clumping, and sig- tures anilox rolls in-house. that we can make a significant
presses, and finishing bottle’s recyclability. nificantly reducing the One of its key innovations is impact on the Canadian mar-
machines. Tripack’s expertise in appli- environmental footprint. the patented GMX Anilox ket.’
20 PrintWeek MENA September 2024 www.printweekmena.com